New ideas thrive when handed an entrepreneurial spark ⚡️


Meet Cheri Ruskus

Business Coach and CEO of Business Victories

@victorygirl on Instagram

Cheri has worked with so many small business owners who are struggling with modern marketing. By 2011 she decided to step beyond her private 1-on-1 business coaching clients and began teaching to audiences throughout Colorado and Utah. 

What Cheri quickly discovered was that these audiences of small business owners were indeed extremely hungry for the information she had to share. Whether she is speaking to local Chambers, through the Small Business Development Centers, or other business organizations, there was a common theme: the business owners and their key personnel were energized and inspired in believing they could also create the marketing messages that Cheri was sharing with them.

Her speaking workshops have included email marketing, social media (most recently Instagram), and web development. In addition, the all critical importance of creating strong and valuable content that matters to their customers.

Most recently, Cheri has begun to share keynotes such as “How to Think Like an Entrepreneur” giving hope and inspiration to the critical mindset of the small business owner. Her inspiring words of hope and her trademark Victory message have given audiences pause to rethink about the way they can achieve less stress in finding success in their business.

By using the word “Victory” as an architectural dance for continuity in each of her workshops, breakout sessions, and keynotes, Cheri is transforming the way that small business owners look at the way they approach their business.

Victory happens one moment at a time.
— Cheri Ruskus

Hire Cheri to speak at your event

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This presentation is an Entrepreneurs Guide to Creativity, Imagination and Innovation. Victory is the the key ingredient to rising above the noise in today’s world is to ensure you can create and implement new ideas on a regular basis. This is no small task especially when faced by inner and outer critics who say it can’t be done. Together we will discover your unique definition for Victory and propel your business towards new heights.

The 7 Elements of Victory

Understanding what it is that they bring to the table that makes a difference most importantly to their customers past, present, and future.

The ability to create new ideas and get clear on the vision for the future with clarity and excitement.

Growth and moving past your comfort with the confidence it takes to fight fear on a regular basis.

Our most precious commodity. How we approach it makes all the difference.

The ability to wear the shoes of multiple roles is critical going past just the role of the entrepreneur.

When is this element ever enough? Is it possible to make money without belief or without spending money.

How we take care of our mind and body makes all the difference. Finding the critical  foundational essentials from morning meditation for our mind to honoring the health of our bodies. 

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With a handful of social media platforms out there how do you choose the best one for your business?

How do you make it effective with a good ROI as it integrates with your other marketing efforts? 

In this workshop we are going to dig into one of the top business social media choices today, Instagram.

  • Understand how to integrate your Instagram strategy with website and email marketing to create stronger relationships and social proof.

  • Discover the world of #hashtags and decide which ones will work best for your business.

  • Create shortcuts allowing you to spend just 20 minutes per day on this platform.

  • Get creative using quality images and captions to go along with them as you gain insights on how to do it all just using your smart phone.

By creating great content, eliciting engagement from followers that matter you will be able to tap into the many reasons why Instagram has become a top social media marketing performer.

Follow me on Instagram @victorygirl

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Giving your target audience value requires 3 key marketing elements:

Get clear on the why of your business and marketing message. Why the content you create needs to share that why and how to use your strengths to have that come to life.

Understand the people that you are marketing to and what makes them tick.  Think of them as past

Gain clarity on the platforms your message needs to get shared on.

Yes, this workshop gets to the why, who, and where in creating a marketing plan that takes you away from manipulation to acceleration. The process starts to feel really good as you move towards a marketing plan that works for everyone concerned.

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Are you experiencing inconsistent sales in your business?

It's time to commit to putting the sales process at the forefront of your business that supports your marketing efforts.

Discover how to ask the right questions, how and when to tell your story in order to deliver what you promise while keeping your integrity intact throughout the process.

Learn the process of a customer-centric sales funnel focused on clear systems from marketing efforts through sales follow up.


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"Cheri Ruskus is an outstanding speaker! The East Colorado SBDC has partnered with Cheri frequently with her leading live workshops and webinar presentations. Working with Cheri and the Victory Circles has been truly rewarding!"
- Kyla Benson, Associate Director - East Colorado SBDC 

"Five Stars for Cheri Ruskus as she brings personal experiences from her own life alive for the audience to continually drive home that it takes courage to be the difference. Here in Artesia, NM Cheri has motived us on many levels – from a Domestic Violence Awareness keynote to teaching Main Street’s businesses in marketing and entrepreneurship…she hits the mark. Everyone leaves with at least one kernel of courage to start or maintain his or her journey. "

Laurie Scholtz, Executive Director - Artesia Arts Council


“Thank you so much for sharing your time and your talents. Your presentation was so well received by everyone in attendance and packed a very powerful message for all of us. We so appreciate of you and your support of the Eric Chamber.”

- Elle Cabbage, Executive Director – Erie Chamber of Commerce