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Consistently Consistent

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Consistently Consistent

“Keep some room in your heart for the unimaginable.”  – Mary Oliver

 Who would have imagined all those years ago when I set out to write my very first Victory Letter that I would still be writing these words of inspiration to you all these years later. This week marks the 18th year!

If you can bear with me, this week’s letter is a tad longer than usual to mark this occasion and it seemed like a good time to make some changes.

So many letters (936 approx.) and so many life events later what I know to be true is the importance today, as when I started, of taking a closer look at life’s lessons and allow them to inspire us. To use the crevices of our minds to imagine and create words that weren’t there before. To look for the victories in our lives both big and small.

To stretch yourself to create even when you might not feel like it in the moment. To be consistent in your work so that you can remain in the flow of creativity.

When I began writing this letter we had just experienced the downfall that came with the Dot Com bust of 2001 soon followed by the unthinkable events of 9/11. I needed to write the words as much as my readers needed to read them. The bond was quick and real.

Since that time, I have written two books from the contents and stayed connected with so many special people (yourself included) through the words, thoughts and ideas of this letter.


Here is what I have found about consistency, writing, fully committing to creating on a regular basis, and what I believe to be the most important message for today’s momentous occasion…


A lot of our best stuff lies beneath the surface. In our fast-paced lives with the need for instant gratification we can lose out on the juicy elements within us that take time and ongoing focused effort.


While you think you may have given something your all, when you dig a little deeper or even wait out something to its fruition some pretty amazing things can almost magically happen. In fact, Elizabeth Gilbert in her book Big Magic believes it is magic.


Another example of this happened about a week ago while I was still in California. My husband texted me a picture (today’s picture) of a yellow Iris that was growing in our driveway. Maybe not miraculous in itself (even though I think all flowers are miracles) the fact is that in the 26 years we have lived in this house that Iris has never bloomed.


The purple Iris’s near it bloomed but never a yellow one. I believe this flower was just waiting below the surface to come to life when it was the right time. The right time was that day.


What is lying beneath your surface that consistency would allow you to further bloom?  


What is something you have been dreaming about but not doing anything about or staying focused long enough on to make it happen?


You could argue that the yellow iris didn’t need me to bloom, heck I wasn’t even in Colorado when it bloomed. But by hanging around on this property, enjoying, and creating all the other realms of our home when this beauty did arrive it was just a wonderful bonus.


With consistency we also need to learn to be flexible. Not so long ago I changed the mailing of the Victory Letter from Monday to Sundays. The idea was to allow those who wanted to get a jump start by getting the inspiration a bit earlier than the busyness of Monday to do so. This change has been well received and so that change will remain.


By an unexpected turn of events I also started recording this letter with extra goodies as part of my ongoing podcast. Sometimes it’s just me and sometimes I bring on a guest. If you haven’t taken a listen make today the day because I share a lot more about this journey and the power of consistency.  Take a listen above.


With today’s words I have been playing with the idea of sending this letter every other week as opposed to weekly. As time has marched on I realize that your inbox is fuller than it used to be, and my hope is that you will make the time to read each one when these letters do arrive less often. Or, perhaps you will miss the weekly reminder to be inspired? I would love your feedback about this change.


Please keep in mind that I have also begun to post daily inspirations on Instagram @VictoryGirl. In my Instagram stories each day for the past 6 months or so I have been throwing out a daily word to ponder along with some thoughts or question to go along with it. 


My time on Instagram allows me to also share my photography which has become another creative muscle I love to stretch. If you haven’t followed me on Instagram yet … please do and watch for my smiling face at the top of your feed waiting to inspire you.


On this auspicious 18th anniversary of bringing an idea to life I celebrate our travels together in whatever form they have taken. Here’s to us! 


To Your Success and Victories,
- Cheri

Cheri Ruskus, Business Growth Coach
cheri@businessvictories.com • 303-652-1718 • @victorygirl

New clients start here: businessvictories.com/clarity


Join the Victory Program

Gain confidence and clarity in your business

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions first?
Schedule a 15-minute phone conversation

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Breaking open the silence

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Breaking open the silence

“Thank you for showing up, bringing curiosity, and letting silence answer the questions words never could.”  
- Melissa Reid

The words from today’s quote really jumped off the Instagram post I read them from. This woman, Melissa Reid, who I don’t know, led a trek of people including Mandy Moore (who I do follow) to the Everest Base Camp.

This quote were her words of thanks to her travel companions. They were wise enough not to try to go for the Summit with so many others, some of whom lost their lives.

Her words got me to thinking about what a wonderful tool silence can be. Silence allows listening and listening allows you to discover so much more about yourself, about others, and your surroundings.

With that said, it also made me stop and once again ponder about the current leadership crisis the United States is experiencing. How much better would it be if leaders on “both sides of the aisle” let go of the endless name calling, blaming, and ongoing power trip tug of war.

Just imagine if they took the time to truly listen to what we (the people they are supposed to be leading) really want and need.  

It’s hard to believe that there is anyone out there that isn’t feeling unheard because leaders seem to stop listening when it’s all about the need to “win.” The result, too many people are talking, and not enough people are listening.

As I put in another week watching my grandpuppy while my daughter is off seeing the world I indeed felt the importance in the silence around me. Through the silence I could actually hear myself so much more clearly. Getting past the noise of life when we can’t even hear our own minds true thoughts after a while.

So here come 4 burning questions for you to ponder this week…

1.    Who or what are you are actually leading? 

2.    Do you stop and take the time to fully listen to yourself and others?  

3.    When working alongside a customer, staff member or anyone in the course of your business can you find a nice silence together? A time when you are in flow with what you are achieving - together?

4.    Do you feel the need to fill in so much of the silence that you find yourself stressed out and not getting the things you need done, done?

I have been lucky to watch some amazing sunsets since I have been here in San Diego and taken so many pictures of them. The one I chose for today’s Victory Letter was truly an amazing experience. I kept thinking about the phrase 1,000 points of light, along with the quote from the late George H.W. Bush, "a brilliant diversity spread like stars, like a thousand points of light in a broad and peaceful sky."

As I watched the sun streaming through the clouds and fading sunbeams hitting the water in so many different places it filled me with such peace inside. No words were spoken yet I was filled up so much inside. As if the universe was talking directly to me and reminding me that at the end of the day (literally and figuratively) we live on such a beautiful and amazing planet.

Are you in with me to focus on breaking the silence by listening more, caring more and giving an extra gleam of light to someone who could use it in the week ahead? I love the thought of focusing on lifting each other up.

Remember in the process, in a world that can sometimes get way too noisy some silence can really make all the difference in making us as opposed to breaking us.

Join me in todays podcast above where I share this and a little more...


To Your Success and Victories,
- Cheri

Cheri Ruskus, Business Growth Coach
cheri@businessvictories.com • 303-652-1718 • @victorygirl

New clients start here: businessvictories.com/clarity


Join the Victory Program

Gain confidence and clarity in your business

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions first?
Schedule a 15-minute phone conversation

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Making Me Time

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Making Me Time

You didn’t come this far only to come this far.

This week’s Victory Letter seemed to be stuck deep in my head not wanting to come out. Normally I have this letter done mid-week prior to sending it your way. This week I found myself not in my regular flow and now here I am – the day before publication looking for the light I am supposed shine out into the world. Ever have that happen to you?

This past week took me on a journey that was filled with many question marks of what to expect once I reached my destination. My daughter Bailey had asked me if I would come to California to help take care of my 6-month old grandpuppy, Coco, while Bailey and Steve traveled half way around the world on a journey of their own.

I agreed, feeling blessed that my coaching work allows me to work with clients for the most part anywhere. What I found though was that I had packed my days pretty full of clients and puppy obligations giving me very little me time to just to hang and be – something I have found myself longing to do.

Now don’t get me wrong, there were moments filled with enjoying the garden nursery right next door (today’s pic) that had me digging in the dirt and filling up pots on Bailey’s balconies. There have been morning walks on the beach, evening walks back to the beach to watch amazing sunsets in between the rain storms scattered throughout the week.

What has been so interesting is just what it has taken to get used to a new normal and settling down to a new daily routine. With needing to get Coco out the door first thing and on a walk to take care of her morning “business” I found myself getting easily distracted and missing my usual meditation practice for a good part of the week.

Earlier today, as I washed the breakfast dishes, from somewhere out in the ether came a podcast with Tara Brach over my phone.  Her interview gave me words I needed to hear to get me to re-focus on connecting with myself as she used the word RAIN as an acronym to do a little self-reflection exercise.

Recognize what is happening…

Allow the experience to be there, just as it is…

Investigate with interest and care…

Nurture with self-compassion…

Now as you read this remember our minds are pretty complicated tools that can work either for us,  against us, or somewhere in between.

Now come along with me as I sit with each rain statement from above and how I put it into perspective in helping me to reconnect with myself.

Recognize what is happening…

I am out of my routine, not sure what I should or shouldn’t do – work vs. not working so much – why am I feeling I am not doing enough. Especially after just giving a client the advice to give herself a break and take the weekend off.

Allow the experience to be there, just as it is

I have been here a week with about 10 days left to go. It is beautiful here and I have a sweet puppy to spend time with. I am here to connect and enjoy myself more.

Investigate with interest and care;

What is it that I want in this time that that I am perceiving isn’t happening. What can I shift and change?

Each day seems to be going by so quickly, could it be because I am really enjoying myself?

Nurture with self-compassion.

Bottom line for me is that I have been messing with my morning routine and it’s really throwing me off. I really need more meditation time and less doing time. That is the nurturing the body is craving right now.

And for the days ahead – less work, much more play.  Meditate in the morning and throughout the day. Keep my fingers crossed for some beach days as well if we can get more sunshine! ;)

That’s me … how about you. Give this exercise a try – it really can help if you are feeling stuck inside your head! 

Hope you are finding yourself in a play mode as we officially welcome the summer season with the coming of Memorial Day Weekend. Here’s to a summer full of discovery.  What if you really honored your own “me time” and along with it discovered your true inner best friend.  



To Your Success and Victories,
- Cheri

Cheri Ruskus, Business Growth Coach
cheri@businessvictories.com • 303-652-1718 • @victorygirl

New clients start here: businessvictories.com/clarity


Join the Victory Program

Gain confidence and clarity in your business

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions first?
Schedule a 15-minute phone conversation

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Cracked My Screen

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Cracked My Screen

Do no harm, take no sh*t.  – Yoga Girl

Well, let me tell you about this cracked screen situation. Recently I had the first time ever experience of cracking my cell phone screen.

Some might say I have been lucky to have gone this long without cracking one – especially as much as I use this ever-present device in all aspects of my life. The funny thing was that I had a protective shield on the screen and for about a week because I didn’t want to know whether it was the shield or actual screen that was broken, I tried to ignore the situation.

Finally, one day I found myself working with a client sharing some Instagram tips and tools and of course needed to use my phone to effectively do so. In that moment I realized how silly it was that I was not facing my cracked screen.

As soon as she left I pulled the shield off and sure enough it was the shield that was cracked not the phone. Cost to replace? $5.99. The irritation it took away from having to look constantly at a cracked screen – priceless.

I share this with you today because it is a reflection of how we can put up with so many things in fear of what “might happen” if we try and fix the problem. Putting up with things in our life, or world, that we could have been made so much better by making the extra effort. Of course, adding to the effort, is the courage to face the problem or situation by taking the lead to fix the problem.

Embracing our own overall leadership skill sets can be like that as we look at what we like and don’t like in other people’s leadership styles. We can fear fully taking the leadership reins in our business or community in fear that we will uncover something that we can’t handle or control.

While there are many ways to look at leadership. Yesterday in an Instagram story I heard the simple words, “Do no harm - take no sh*t”, as shared in today’s quote by Yoga Girl aka Rachel Brathen on the topic of you being you. This got my attention as I thought wow, that’s leadership in a nutshell. Because after all leadership actually starts from deep within each of us as we look at doing good in the world.

From within our cracked beings sits the jewel, the flower of our greatest selves and the gifts we can give to others in the process.

Add in a few other essential leadership ingredients and you are heading towards being the leader that you would want at the helm of your business, community, country or even your own inner family.

On today’s podcast I share some of the gems from this past weeks Growth Mastermind on the Authentic Leader that I facilitated. This includes the 5 Leadership Essentials of Communicator, Peacekeeper, Motivator, Visionary, and Caregiver.

What have you been putting up with for too long that a little tenacity and leadership skills could take care of for you and the world around you? 

Break free from the chains that bind you and make it a great week ahead!  

Thanks to @Zoltan_Tasi for todays beautiful picture.


To Your Success and Victories,
- Cheri

Cheri Ruskus, Business Growth Coach
cheri@businessvictories.com • 303-652-1718 • @victorygirl

New clients start here: businessvictories.com/clarity


Join the Victory Program

Gain confidence and clarity in your business

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions first?
Schedule a 15-minute phone conversation

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A Good Cry

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A Good Cry

"Keep me away from the wisdom which does not cry, the philosophy which does not laugh and the greatness which does not bow before children." – Khalil Gibran

Happy Mother’s Day to all the Moms who are reading this right now. This is the day each year we honor what I believe is such a sacred nurturing being within women. Whether you are a mom, have a mom (which each of us got to have in one way or another), or mother many through your leadership as a woman…my deepest respect and love goes out to you today.

It has been 10 years to this very day that I last got to spend the day with my mom on Mother’s Day.  She left for her eternal life just a few short weeks later. For all those of you who have the angel of your mom flying over you my heart is especially with you today as well.

One thing we do really well as women, especially as moms is how we cry. My emotional being changed so much once I became a mother. Tears of joy when I first laid eyes on Travis and Bailey, then so many more tears along the way for their joys and sorrows. In fact, as I write this just thinking about it makes me cry.

But don’t get me wrong or think this is a downer letter because crying means we are feeling something deeply and feeling something is better than feeling nothing. Have you ever gone from tears to laughter in a flash because you were so filled with emotions? It’s a beautiful thing.

I will share more on this topic on today’s podcast (link above), including something that recently gave me an extra big cry! For now, my friend, I just ask that you give a mom a hug (especially if that’s you!) and honor the feelings and emotions that is involved in having one of the deepest loves on the planet. And don’t forget the mom’s of our four legged friends - that counts too!

If you haven’t had a good cry in a while ask yourself what you are bottling up inside.  In addition to today’s quote above from Khalil Gibran, I love the words of the great author Paulo Coelho that also come to mind as a reminder that gals and guys can cry. Paulo said, “I cry very easily, it can be a movie, a phone conversation, a sunset – tears are words waiting to be written.” 

What are you waiting to write about?

Remember crying doesn’t mean you are a wimp. When a mom (human or animal) has someone messing with her babies she can be the fiercest of all! In fact, as I was just now finishing up this letter I watched a Mama Robin bird actually pin down a squirrel on the ground who was messing with her nest. Go Moms!


To Your Success and Victories,
- Cheri

Cheri Ruskus, Business Growth Coach
cheri@businessvictories.com • 303-652-1718 • @victorygirl

New clients start here: businessvictories.com/clarity


Join the Victory Program

Gain confidence and clarity in your business

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions first?
Schedule a 15-minute phone conversation

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Essential Ingredients

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Essential Ingredients

For me… the ‘work week’ is just another friendly reminder that the dream is free, but the hustle is sold separately.
— Chef Bai

What are the key essential ingredients for you to have a perfect week of work?

How then is that culminating with the big dream you have for your business and life?

You know the dream that you first created in your imagination of the who, what and where of your business life.  What you believed would be doing for that basic 40 hours and plus each week when you were “working.”

Dreams are interesting phenomenon’s when they get mixed in with real world situations.  Sometimes they happen just as we imagine and sometimes…well… many other things have been known to happen.  We each have our stories to tell.

This week I invite you to explore your dreams and the essential ingredients required for them.  Many more times than not it’s those key ingredients or stepping stones are what we don’t spend enough time imagining – especially if there are curves in the road.  And for those of us who have been on the road for awhile we know the curves can be plentiful!  ;)

I invite you to listen to a special podcast this week (linked below). A new episode that is near and dear to my heart with my daughter Bailey, or as the thousands of followers on her Instagram refer to her: Chef Bai.

We talk about her challenges along the way to becoming a classically trained Chef, finding the need to add a holistic and natural food flair to it, and getting her dream life in place after a very rocky start. For sure she has struggled as we all do at times – she has come to learn to trust that struggle and reap in the rewards.

Wishing you a fantastic week ahead and here’s to living the dream!


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To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Taking Air

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Taking Air

Do not let kindness and truth leave you. Tie them around your neck. Write them upon your heart.
— Proverbs 3:3-5

Today’s quote were the words spoken by the school principle at the recent graduation ceremony of my nephew and godson Jack as he graduated from Niwot High School.

These words that started off the commencement were a message that touched my heart. I loved how this principle’s intention was to send these students off into the world thinking about two important basic elements that make the world a better place – Kindness and Truth.

With Jack’s graduation gift we gave him a card that contained little colored tissue papers to make wishes on. The idea was to write your wish on the tissue paper and then over the bonfire allow the wish to take air. Sending the wish upwards towards becoming a reality.

What was cool to discover is that if the paper was wadded up and crinkled it would not fly. It had to remain in the original flat state in order to grab the air it needed to fly. That simple balance of air flow made all the difference.

This got me thinking this past week about the energy we can lose if we get too tight in a ball within ourselves and lack the kindness and truth in our lives – both in what we give and what we receive. The result can make us feel stuck and out of sorts. I came to think of changing this energy as “taking air” and allowing ourselves to fly.

As I pondered on this and worked through the process it takes to get back to the place of energy that comes with kindness and truth four key steps we can take became very clear:


1. Remove Judgment

From the person in traffic who isn’t going the pace you want them to go, to people who love you who expect you to do and be more. In other words, stop and look at both those you are judging and others who may be judging you. Take steps to remove those judgements and refocus on what really matters most in order to be kind.  


2. Return to Love

Find the sources that you can give love fully to and who can love you in return. Love as we know is the single most powerful source that can change the world. In many cases here is where the truth in knowing others’ real intentions versus perceived intentions can allow us to love them more.


3. Rejuvenate Your Energy Source

Losing our internal energy can make us lose hope. Stop and assess any situation that isn’t working for the good of all parties including yourself. Find what works specifically for you to get fully back in the game to speak your truth. From taking a walk (or 10), to getting a Reiki treatment, to having a meaningful conversation with a mentor or coach – whatever it is you need.


4. Find Your Inner Creative

This is also known as your Inner Child. Remember her or him? The one who was curious, happiest at play, and had an imagination that took you so many places without leaving your own backyard.  In today’s podcast I am going to talk more about how to connect with this essential ingredient for catching and taking air.  See more below in the Toolbelt.


As Summer officially gets underway with the coming of June get ready to take air and enjoy the beauty of this season. We have focused on imagination during the month of June over the last 11 years here in the Victory Circles because let’s face it there is a special energy with summer that allows our imagination to come out and play.

My best wishes to my godson Jack as he gets ready to set off for CSU in the fall to find his own successes and victories.  ;) 

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Ep. 30 - Finding Your Inner Creative

Courage to Be the Difference Podcast

Creativity lies innately inside each of us. One of our more awesome human conditions.  In this weeks Courage to be the Difference podcast I share with you some tools that will allow you to take the time and space to let your imagination come to life or get even better.  

 

Good Marketing Vibes

Understand your target market and more through this online summer camp for entrepreneurs. Join this free webinar course in June 2018 that allows you to get to the why, the who, and the where in creating a marketing plan that takes you away from manipulation to inspiration.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Passion for Compassion

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Passion for Compassion

My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.
— Maya Angelou

On a recent bike ride I came across a Pagoda, a landmark in town near where I live. Now I have ridden past this tower many times on my bike yet this time life reached out to offer me a message.

We happened to stop for a quick break near a plaque for the tower that I had never seen before.  I learned that the Pagoda even had the name, The Compassion Tower.

It was built and dedicated to the city by the Kanemoto Family in 1973.  In doing more research later, I found out that this family did so to share their gratitude to the city (along with donating the land for the park it sits in) for their kindness after World War II when many Japanese people were being jailed in concentration camps.

The City of Longmont embraced this family who went on to do many great things for the community in return.  The words on the plaque for this five-leveled tower, intentionally built for the five levels of compassion say so much on this topic:

Compassion is to live the life of love, empathy, understanding and gratitude of all things, and giving selflessly of oneself for the happiness of all beings.

Love (First Level)
If I truly love someone, I must love all humanity. How can I really love someone if I hate others?

Empathy (Second Level)
Your happiness is my happiness, your sadness is my sadness, I feel your pain, I feel your joy.

Understand (Third Level)
Mankind is one, we are all interdependent, how can I alone be happy if my family is sad? How can we Americans be really happy when over half the world goes to bed hungry?

Gratitude of All Things (Fourth Level)
I am here because of my parents, food I eat comes from the land, clothing I wear comes from the animals, shelter I live in comes from the trees, the knowledge I have comes from my parents, teachers and others. Therefore, I am the total sum of others, so I must have gratitude in all things.

Giving Selflessly of Oneself (Fifth Level)
As I give myself to others strangely enough, I find myself and I find real happiness. 

All these things put together become the essence of compassion and this is what the tower of compassion stands for.

As we head towards Memorial Day weekend ahead  that culminates in a day that is dedicated to those who have given their lives in service to our country, I think it’s a wonderful reminder of all that we have the power to be even with one simple word: compassion.

Wishing you passion for compassion in the days ahead!

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Ep. 29 - A Mother's Story

Courage to Be the Difference Podcast

This week’s podcast is a personal story from me to you keeping mind the value of compassion. In the podcast I share about a special experience I had with my mom before she left the planet in 2009.  My mother, as mothers do, taught me so much about gratitude. I want to share what she taught me with you!

Yesterday I rode in the Wheel to Survive Fundraiser with my mom with me every pedal of the way. Thank you for everyone for your generous donations so far for this important cause. If you haven't yet had a chance, there is still time to donate.

 

Social Media Essentials: Amplify Your ROI

For those of you local to Colorado I encourage you to take a drive up into the mountains of Woodland Park on Wednesday for this 2-hour workshop. A great excuse to get out of the office, breathe in the mountain air, and look at ways to grow your business via social media.

RESERVE YOUR SEAT(S)  •  LEARN MORE

 

Good Marketing Vibes

Understand your target market and more through this online summer camp for entrepreneurs. Join this free webinar course in June 2018 that allows you to get to the why, the who, and the where in creating a marketing plan that takes you away from manipulation to inspiration.

RESERVE YOUR SEAT(S)  •  LEARN MORE


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To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Good Marketing Vibes

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Good Marketing Vibes

Most of coaching is just removing the stuff that gets in the way, and reminding them of what they wanted to do in the first place.
— George Henshaw

When it comes to you connecting with your customers (past, present and future) answer these 3 questions in how you create good vibes:

1.  Why is my message important to share?

2.  Who do I want to share that message with?

3.  Where do I want to share that message?

Today we are going to dig into the importance of telling your story and sharing your message. I like to think of it as creating good marketing vibes.

When I say the word marketing what do you experience happening within your mind and body?  Is it good vibes or bad vibes?  Take note of those feelings and how you might switch that up if bad vibes are what comes up first for you.

What if you thought of marketing as inspiring instead of manipulating?  Does that make you feel better?  It sure makes me feel better…both on the giving and receiving of marketing.

Recently I read a blog post that talked about thinking of marketing like brushing your teeth…in other words to do it every day.  Making it a habit or a practice in one form or another. 

I couldn’t agree more because what we do most often is what ends up defining us.  Why many people avoid marketing is two fold; first, they don’t know what they are doing and second, it doesn’t make them feel good because of how others have marketed to them.  You can feel that selling always has to be in the equation and it does not.  In fact, if you look at it in that mindset it could be detrimental.

What if you could inspire people every day?  Would you be more inclined to make marketing a habit because it makes you feel good by making others feel good too?

Marketing today has changed so much for the better for all of us.  Unfortunately not everyone got the memo.  Good marketing today is not about beating your prospective customer over the head and manipulating them “buy your stuff” it’s about engaging them in talking to you in one form of communication or another.

When I started this letter I wanted to reach out to people with an inspiring message every Monday morning based on how to get through the peaks and valleys of owning a business.  Some weeks have been about celebrating the highs and some just finding the deep-rooted message in getting through the lows.

The reason I have continued this letter year after year every Monday morning is because it became a habit to inspire others to get through their peaks and valleys as I also get through mine.  Coming together through good vibes.

My marketing message has primary free information sharing my knowledge and experiences gathered along the way.  As a result my business has grown because it has allowed me to stay connected to so many great people - yourself included.  When the time is right to hire a Business Coach the goal is that I have built the trust required for you to take the next step.  I believe in complete transparency built on good vibes.

Wishing you a great week ahead and remember we are in the two week countdown for the Ovarian Cancer Fund Raiser for the Be the Difference Foundation.

 

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Ep. 28 - Slow and Steady with Sue Van Raes
Courage to Be the Difference Podcast

"Sue and I sat down at her kitchen table for a conversation about the balance of running a business, parenting, and taking on the role of a leader. I have had the honor of working with Sue as a client over the past few years and loved this opportunity to have her share her challenges and successes with you. Sue has created a thriving business in Boulder Nutrition over the past 16 years while raising her two sons as a single mom. No small feat to be sure." - Cheri

Learn more about Sue Van Raes and Boulder Nutrition: www.bouldernutrition.com

If you enjoyed this episode please rate and review on Apple Podcasts: www.victorycircles.com/itunes
 

Start with Why
by Simon Sinek

The opening words of this classic must read book says so much, “There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us. Whether individuals or organizations we follow those who lead not because we have to but because we want to. We follow those who lead not for them but for ourselves.” This is a book for those who want to inspire others.

And remember if you have never ordered an audio book from Amazon before… your first one is free. ;)  


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Last but not least I want to say Happy Birthday to the guy who has made my world go round for 30+ years now.  That’s you Ed Ruskus.  I Love you. If you are reading to the bottom of this letter as I know you normally do here’s to your having another great year on the planet. Lucky me to be along for the ride…

To Your Success and Victories,

- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Making the Difference

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Making the Difference

It wasn’t even an option for it not to be okay.
— Julie Shrell

Each of us has gotten to where we are along our journey thanks to those who have cared enough to support us along our way. Maybe not every step of the way but during those moments that really counted.

I wanted to take a moment out of your week to share the idea of how each of us has the power to not only make but in fact to BE the difference in another person’s life.

Motherhood is probably one of the greatest leadership roles of all time and one of the most challenging. Mother's Day is coming this Sunday and with that in mind I am going to be sharing in the weeks ahead some stories of courage in this arena – starting today.

As many of you know, 9 years ago I lost my own mom after a 3-year battle with Ovarian Cancer.  She actually died from Leukemia brought on from the chemo to battle the disease. I want to share more of her courageous journey next week but first – this week I want to share the story of an organization I discovered while trying to help my mom get her arms around the disease.

There were a lot of huge organizations out there doing work on research, etc. and quite frankly I found many spending a lot of money on just existing and doing little for the cause. And some were just downright pompous and unavailable unless you wanted to donate money.

Then I found the Be the Difference Foundation. A small organization with a powerful message founded by four women who actually had contracted Ovarian Cancer. They had a burning desire to make and be a difference for other women like themselves whose lives were struck with the disease.

Sadly one of the co-founders have since passed away from Ovarian Cancer and three remain strong in supporting the cause. In today’s toolbelt below I share a podcast with one of the organizations Co-Founders Julie Shrell.

I know so many of you helped in the Team in Training Leukemia fundraiser I did last year helping to raise over $5,000 towards that disease as I rode 100 miles around Lake Tahoe, not to mention the 1,000 training miles that got me there. Once again I thank each of you who contributed for your generosity.

This year the Pedal Girls fundraiser event will be consisting again of my dear friend Erica, as well my daughter Bailey, and even my husband Ed is stepping up to ride with us. The riding consists of a 3 hours team spin cycle event here in Denver on May 20th.

What I would like to ask today is that you open your hearts to help battle this disease so many women face and help out with a fundraiser that is happening in Denver. Here is the scary fact: 1 out of 75 women will be diagnosed with ovarian cancer in their lifetime. Of those diagnosed only 50% currently survive.

If you would like to know more about donating to the cause or even putting together a small team like we did to ride in the 3 hour event (every team member takes a turn over the 3 hours) go to our website www.pedalgirls.org.

In an attitude of gratitude take a moment out in the week ahead to say thank you to someone who has made a difference in your life. If you are lucky enough to still have that person be your mom celebrate in style. Otherwise seek out the ones you still can for being that difference for you.

Here’s to being the difference in another persons life :)

 

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Ep. 27 - Making the Difference

Courage to be the Difference Podcast

“It wasn’t even an option for it not to be okay.” - Julie Shrell

Listen to how Julie along with her Co-Founders of the Be The Difference Foundation had the courage to be the difference not only for their own life but also to fight against ovarian cancer with everything they had.

Donate to our upcoming ride: http://www.pedalgirls.org

Learn more about Julie and the Be the Difference Foundation: http://www.bethedifferencefoundation.org

 

May 23
Social Media Essentials
Woodland Park, Colorado
REGISTER | LEARN MORE

May 30
Finding Your Sweet Spot: Understand Your Target Audience
Online Workshop
REGISTER | LEARN MORE


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To Your Success and Victories,

- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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