Unless commitment is made, there are only promises and hopes... but no plans.
— Peter Drucker

All great content requires a commitment to sharing your message.  You have to be willing to share your ideas and ideals for the world at large and be totally vulnerable to how people react to them. 

Todays Victory Letter encompasses the element that is the fourth C of the required tools of a Marketing Warrior - Content.  So far in this 6-part series we have included: Creativity, Clarity, and Consistency.

We use content today in marketing as the body of work that shares our ideas and beliefs as a business. There is also the other definition of the word content as an adjective (pronounced Kan’tent), which means quietly satisfied and happy.  One can indeed result in the other.

Every marketing message built with your own special twist of content brings forth a promise – what is yours?  Remember, content can be in the form of written word, audio, photograph, or video.

For today’s letter I am going to share with you both a written and audio version of my rendition of Clement C. Moore’s “The Night Before Christmas” as my form of content this week I hope that you enjoy. 

The Entrepreneur Before Christmas

Twas the night before Christmas when all through the house
Not a creature was stirring except for my mouse.

The stockings were hung as I spent my time clicking with care
In hopes that somehow the presents could still make it there.  

Cheri Bitmoji Working Late.PNG

My “busy” schedule had been out of control
Preparing for Christmas had really not taken ahold.

The children were nestled all snug in their beds
The presents were not purchased - leaving noise in my head. 

I debated about whether to have a super tall nightcap.
Honestly - all I really wanted was a long winters nap.  

When out on the lawn there came the sound of some chatter
I rose from my computer to see what was the matter. 

Away to the window I went in a dash, 
Tore open the shutters and made my cell phone flash.

Cheri Bitmoji Blinds

The moon shined brightly on the new fallen snow.
And suddenly I didn’t care about my previous stress and woe.

Falling from the sky with a sound only I could hear
Was the relief I needed at this time of year.

It came in a form of reindeer leading a sleigh
With a little old driver who was cruising my way. 

Suddenly I knew in a quick
This little old guy must be St. Nick!

Let’s face it, no one else was working tonight
This could be my answer to make everything right.

He whistled and shouted and called those reindeers by name:

Now, Dasher! Now Dancer! Now, Prancer and Vixen!  
On Comet! On Cupid! On Donder and Blitzen!

To the top of that porch! To the top of the Wall!  
To this entrepreneurs house where there is no presents at all!

I stood there just thinking was I dreaming this all
Or had I just entered some crazy online mall!

And then in a twinkling right there on my roof
stood the actual prancing and pawing of each reindeers hoof.

And down the chimney St. Nicholas came
And my life since that moment has not been the same.

It started with a bundle of presents he had flung on his back
That began to remove my deep sense of lack.

Oh his eyes how they twinkled!  His dimples, how merry! 
His cheeks were like roses, his nose like a cherry!

He knew just the magic I needed to get past my fear
After all, it had been one hell of a year.

My business needed me in so many ways
To help me help others get through their darkest days.

With a wink of his eye, and a twist of his head,
Suddenly I felt peace and as I knew I had nothing to dread.

He spoke not a word and was calm as could be
as he filled up our stockings with such joyful glee.

Cheri Bitmoji Present

And laying his finger aside of his nose,
He gave me a nod and up the chimney he rose.

My heart had been filled in the quiet of the full moon sky
I was glowing with belief and let out a sigh.

He exclaimed with joy as he drove out of sight – 
Merry Christmas to all and to all a good night!

Cheri Bitmoji Moon

To Your Successes and Victories,
- Cheri

Cheri Ruskus 
Author, Business Growth Coach, 
and Founder of the Victory Circles