Tis a lesson you should heed,

Try, try, try again.

If at first you don’t succeed,

Try, try, try again.

-      William Edward Hickson

It’s that time of year when here in Colorado we can go from 80 degrees to 30 degrees sometimes in just a few hours. As a gardener here in this climate I have learned that having patience in the spring can be such an important gift to give myself and my garden.

In fact, gardening has taught me so much about patience and the reality that perfect timing can really equate to enjoying what is right now … in the moment. To keep planning for tomorrow to be sure while I am changing my mindset right now today if things aren’t going so well.

Last week as the snow began falling on my beautiful flowers I had two choices … to freak out (which never serves me) or to bring in what I could indoors and just pray for the rest. That is exactly what I did.  And you know what? Yes, the world carried on and my spring flowers were pretty dang tough.


Marketing is a lot like gardening because you plant and sometimes watch new growth and sometimes… nothing grows at all. Or, you watch what has grown get dismantled in what seems like no time at all.


I believe and have watched throughout my career that perfect timing has less to do with being perfect and more to do with having plenty of patience and tenacity topped off with a positive mindset.


Think about some of the days of your life when everything seemed to be clicking beautifully and you couldn’t ask for a better day. The universe was in harmony and seemed to be existing just as you had hoped. The way you came into the day guided you towards all that needed to happen for you in both your business and all the other juicy elements of your life.

Think about the marketing or persuasion efforts you have engaged in that brought not only great things into your business but to those whose lives you touched in the process.


So much of what we do has to do with our mindset. Let’s break it down with a little acronym (why not!). ;) 

M – Mental capacity fully engaged.

I – Intuition implemented.

N – Negativity thrown out the window.

D – Discovery fully open and ready

S – Stress free zone is all around you.

E – Excitement is engaged.

T – Time belongs to you.

As you set into the week ahead stop and ask yourself what do you need to create perfect timing in your week? Do a mindset check in. What are your beliefs and disbeliefs? Believe and you can achieve. What you seek will come in its own beautiful timing.  

The key is to not give up prematurely, have patience, and enjoy the ride. You got this!  


To Your Success and Victories,
- Cheri

Cheri Ruskus, Business Growth Coach
cheri@businessvictories.com • 303-652-1718 • @victorygirl

New clients start here: businessvictories.com/clarity


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