there is a crack in everything

What would you do differently if you weren’t expecting complete perfection as the result of achieving your deepest desires?   What if you weren’t afraid of “failing” in the process of making your desired business/life a reality?

Procrastination is a built from a defense mechanism that is designed to keep us safe. When we overindulge ourselves in procrastination we actually allow ourselves to put critical and stressful parts of our life on hold for another day, week, month or even year(s).

The month of November has arrived, and here in the Victory Circles we are focusing on the Master Mind Principle of Profiting from Failure. I hear some people say, “How could a failure bring me any kind of profit?” when we talk about this principle.

During a recent flight delay in NYC last week, I found myself having a little extra time to do some book shopping at the airport. The book, The Gifts of Imperfection by Brene Brown found it’s way to me. I highly recommend it, as I spent the plane ride home reading it from cover to cover.

She shared in the book today’s quote from Leonard Cohen, which are lyrics from his song Anthem. The words she wrote were about living an authentic life, and it got me thinking about the authentic lives we live – or sometimes lack thereof. In my opinion, an authentic life is not just living up to others expectations but actually including your own unique voice and thoughts into a vision that deeply amplifies your greatest passions.  

So many people talk about starting a business, yet they don’t have the courage or the clear vision to complete the required steps. I also see people start a business and never get past the fear of failure – therefore never fully giving it all that they truly could.

Many dreams can be lost through the syndrome of having one foot in the business and the other foot out looking for the “back-up” job. That is where a coach can come in and help you see the forest through the trees.

What I know to be true after nearly 30 years of being an entrepreneur – success comes with how we carry ourselves forward. It’s not just about working harder and therefore expecting good results. Results will only come when you work smarter , and not harder. By allowing the cracks of your vision to show you can stop to see what areas let out the light and what areas do not. The challenge shapes the final end result. 

As we head into the month of November, I ask you a question of self-reflection:

What have you possibly been looking at for too long and need to move on and through to get the desired results you need?

We all have something that is really stopping our internal gears, and sometimes there is nothing we can do to avoid a head-on collision with failure. But this collision will show what caused the accident, and provide a much greater solution to the current problem.

For me personally, if I had never had the courage to push forward after my bankruptcy in 2001 I would have never started writing the Victory Letters and had such success in helping other entrepreneurs climb to new heights and achievements in their own business.

If you are having trouble finding those cracks in your vision, look to your past to see if there was indeed a failure of one kind or another that perhaps activated your procrastinator out of a deep fear of rejection, hurt, or failure. Then, look towards ways of embracing this fear and learning the lessons it has taught you.

What I find so incredible about the opportunities of this life is when we let the cracks fully let our inner light shine from the inside-out, the results bring great joy. By showing your cracks and learning from them, not only have you achieved something great within your own inner dialogue, but you have conquered your procrastinating scripts and allowed your vision to take you exactly where you dream.

I will leave you with one of my favorite quotes by Napoleon Hill on profiting from failure: “The urge to continue was stronger then the desire to quit.”


To Your Successes and Victories,  

- Cheri


Cheri Ruskus 
Author, Business Growth Coach, 
and Founder of the Victory Circles