Peace begins with a smile.
— Mother Teresa

For those celebrating Christmas and Hanukah I hope that your holidays over the last few days have been meaningful with moments that fully made your inner lights glow.  

As we head into week 5 of our exploration into what makes a Marketing Warrior, keep in mind that we have previously explored Creativity, Clarity, Consistency and Content.  

Today we look at the element of being Customer Centric, which means making your customers the greatest priority in your business.

With this element in mind, I want to also ask you to think of how this critical fundamental that will make your business thrive in 2017. As you begin to get serious this week in putting the final polish on your goals for the year ahead how do your current customers fit into the equation?

As you do so think about the image of your smiling and happy customers who already love what your business has to offer to them month in and month out throughout the calendar year.

How can you best support them? And what does that have to do with marketing? Somehow along our way we can begin to forget that our customers – the ones who already know, like and trust us - are the ones we should be caring most about in getting good strong messages out the door in the year ahead.

To enrich them even further with the cool stuff we have to share in our emails, social media and website. Not just asking them buy but in fact truly enriching them.

Too often we get stuck in the “finding new customers only” path of marketing and that can be the most difficult path of them all. It’s where people get stuck. So as you do your goals polishing think of it in these three simple elements when it comes to your customers:

1) A Light
What is the hope that you give your customers?  What is your promise of a better today that will take them right into tomorrow?  Understanding this critical element is at the core of your marketing flow.  

2) A Jingle
This comes in the form of the content that we talked about last week.  Sending content out that matters to your customers.  Maybe its hard hitting information that will make their business thrive or maybe it is some warm and fuzzy stuff that simply makes them feel good.

3) A Prayer
This comes in the form of belief that you and your organization will be there for them when they need you most.  Let’s face it we live in a world today that has forgotten the essential elements of what used to be known as customer service.  Look towards what you have the opportunity to share with them and others that join along in the year ahead.  

If you are looking for further clarity on all of this, there is still a chance to join us for Marketing Warrior Weekend coming up on the 7th and 8th of January here in beautiful Boulder, Colorado.   More info at the bottom of this email.

Want do dive a bit deeper into what your customers experience? If you complete the Customer Engagement Analysis, it will help clarify how you currently engage and you will get an additional $50 off the registration cost for the Marketing Warrior Weekend.   

Don’t forget that key secret ingredient to making your customers happy: the smile (both theirs and yours). This beautiful built-in device we each have can express our satisfaction in the world around us. Achieving smile status with your customers should always be the #1 goal.


To Your Successes and Victories,
- Cheri

Cheri Ruskus 
Author, Business Growth Coach, 
and Founder of the Victory Circles