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Cooperation

Your Message Matters

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Your Message Matters

Let the Universe be ambitious for you.
— Marianne Williamson

When my children were little I would say quite frequently “sharing is caring” over squabbles in playing with each other’s things. It always fascinated me how many times they would not be interested in their own things until the other one showed interest.

This comes to mind in thinking about how we share the best part of ourselves with others. Whether you are looking to gain a new job position or seeking to grow your business.

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In the many workshops I facilitate around the subject of creating marketing tools, the topic of sharing great content always comes up because it is such a critical element in the world of marketing today.

How we share our message with others is simple and complex all at the same time. Especially when we want to inspire them enough to take some kind of action.

 The reality of course is that no one wants to be sold to.

However, as humans we like to buy things, it’s just the being sold to part that we don’t like. With this in mind, it's no wonder that many who find themselves running a business are conflicted when having to sell to others.

This is where sharing a caring message comes in to play and is the best part about marketing today. By meeting people where they are, as opposed to where we want them to be, we tend to listen and engage a whole lot more.

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Think of your audience as taking a journey from the best part of them to connect with the best part of you. That’s where the really cool things happen. It’s like unwrapping a present to find beautiful things inside as you determine if you are a fit for each other or not.

When I get a new client, while I am happy that I am keeping my financial balls up in the air by doing so, I am way more delighted about the opportunity to create a new relationship.

Business relationships allow for collaboration as we both discover ways to take the clients business authentically to the next level. Sometimes help is only needed for a single session. Sometimes help involves becoming their coach and confidant for multiple years depending on where they want to take the business.

I share some elements of the business coaching I offer through my weekly messages of inspiration to you. What do you share through the messages you give to your audience on a regular basis?

Together, here’s to sharing messages of Victory!

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To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Fixing Bad Habits

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Fixing Bad Habits

All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, desire.
— Aristotle

Have you ever noticed how sometimes we work twice as hard as we actually need to? This usually happens because we have habits that are difficult to change.

Let’s take the double space for example. When I was 14 I learned how to type in a typewriting class. Every other day at school I learned this new habit on the manual typewriter.

At that point in time at the end of every sentence we were required to have two spaces. I don’t know exactly why but I would get points deducted if I didn’t create this habit. 

I always saw the double space as breathing room and a celebration when ending a sentence with no errors. My thumb got into the habit to hit that space bar twice without even thinking. 

This habit has stayed with me for decades. As technology has improved, into digital computers we are required to have only a single space after every sentence. Even as I write this line I had to stop and hesitate to put in only one space instead of two.

Times have changed, requiring that I change with them. As I write this it’s interesting to think how avoiding change is actually developing a bad habit.

How about you? What’s that one bad habit that you can’t seem to let go of no matter how hard you try? The habit that has you doing double duty to get things done because you tend to do it with an outdated way of thinking. The process of dealing with the habit and even trying to avoid it can drain you of energy. The worst habits drain the energy of those around us.

Think about when things change around you along your way. How do you respond?

A bad habit is something that you put up with until you can’t because it is no longer serving you. You must open your mind to the new possibilities that change will bring. Out with the old, and in with the new!

If you are having trouble opening yourself up to new positive habits, give that desired habit the patience and focus it needs to strengthen. A secret tip to victory is to share your desired habit with others. This will create an element of accountability and you are more likely to do what you have told others you want to do. Schedule a coaching session with me if you need help in this area.

Here’s to growing habits that improves life’s quality.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Mutually Beneficial

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Mutually Beneficial

It’s more important to be interested than interesting.
— Jane Fonda

What comes first, the chicken or the egg?

What comes first, money or time?

What comes first, social media or the website?  How about email marketing?

These are the questions I hear all the time in my work as a Business Coach.  The answer to these questions is always… yes.

I believe there are 3 key elements in having a successful business. When you can fully tie these 3 elements together on a consistent basis (a lot like breathing) they work in unison to become mutually beneficial to you and your business.

Imagine creating amazing products/services that leads to people connecting with your brand and as a result… you build an awesome community!

Sounds great to me, how about you?

Create

This is the juicy part for an entrepreneur. Learn how to tap into the flow of your own creativity as well as the team you create around you (because you can’t do it all on your own). Then learn how to manage that creative flow as you keep it consistently going from here to there everyday. This includes the elements of your products or services, to creating the buzz that attracts people to those products and services.  Always keep your business fresh with creativity as you go. 

Connect

You have to find a way to connect with other humans in order to be successful in business. Yes, it’s mandatory.  Depending on your business model, with who and how you connect will vary. For me how I connect the most through social media is through Instagram (@victorygirl), then email, phone, and speaking engagements. This Victory Letter is also my joy to connect with you on a regular basis.

Community

The tribe you form around your business is your business.  What does your tribe look like and why do you like them? Why do they like you? My tribe consists of entrepreneurs (most with at least two years of business under their belt) who are looking for inspiration, specific systems to use  and marketing tools to increase their overall business results.


Getting Results Activity

  • Get a piece of paper and pen. 

  • Make 3 vertical columns and label them Create, Connect and Community.

  • Under Create, what are the products or services you are creating for the future?  

  • Under Connect, how do you connect (in person, phone, email, social media, etc)?

  • Under Community, describe your tribe.

  • What column do you feel is your strongest?

  • What column do you feel is your weakest?

  • What would be the overall result you would love to see happen in each column?


Morning Date: Chakra Energy Meditation

Courage to Be the Difference Podcast

Ready for a natural energy boost to start your day? Walk through a lovely morning meditation with me as we discover some new things about increasing the energy centers that are located in the seven energy centers (chakras) of our bodies.


Upcoming Workshops

• Good Marketing Vibes

• Instagram for Business 


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Two Beakers of Choice

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Two Beakers of Choice

Never Complain, Never Explain.
— Kate Moss

Life is one big experiment done yearly, monthly, weekly, daily, hourly, and sometimes one minute or even second at a time.  We are each a bit of a mad scientist with two beakers of choice in front of us (and  sometimes more) to choose from in many of our decisions along our way. 

Choice enables a dream to come true, fall flat or stay an idea.   

For example, have you ever wanted a big bucket list item and you know that the universe was just messing with you to keep you engaged in the desire to just want it? Or is it that you are messing with yourself?  

I had the opportunity to visit the beautiful town of Basalt here in Colorado to give a Keynote presentation on, How to Think Like and Entrepreneur a few weeks back. Now that wasn’t the bucket list item though it was a lovely business community filled with awesome people who had great energy!  

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During the course of the event someone mentioned that I should head to the Maroon Bells in Aspen which were glorious with the changing aspen trees and only 20 minutes away.  At first suggestion I thought, nope, it’s in the opposite direction and I needed to drive the 3 ½ hours back to my office.

Then out of nowhere my Inner Child, the one I believe is in charge of the bucket list items, reminded me that the “Bells” were a bucket list item I have never completed in the 35+ years I have lived in Colorado.

You see, this was not the first time I have had this choice to see the Bells. One summer many years ago while staying in Aspen with my husband we had decided to ride up from town on our bikes. Only one problem - I was pregnant and my morning sickness got to me big time just after getting out of town (with about 6 miles to go!). We made the only choice we could to head back to the hotel without seeing the Bells.

Fast forward to present day and this was my chance! I looked at my two beakers of choice (to go or not to go) and decided to go for it. After the event I checked out of my hotel and headed towards Aspen on an amazingly beautiful Colorado Fall day. It was a beautiful car ride and I felt like I had made a great choice.

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Quickly I would discover that times have changed and now you cannot ride in a car all the way up to see the Bells between the hours of 8am and 5pm. I kept seeing these signs about taking a bus up the mountain, but my excited mind kept pushing forward as my car kept going up the mountain road. That was until I got to the Ranger Station 4 miles from the Bells and the ranger told me that was as far as I could go. What?!!  Didn’t she realize this was a bucket list item? After trying to explain my dream to her I realized I had a choice to make.

Yes, once again I had those two beakers to choose from.  One that would make me go back down the mountain, get on a bus delaying me by at least an hour each way. The worst part from my vantage point is that I would be heading into my Colorado bucket list item on a bus! Yuck! Not the pristine vision I had in my head.

I parked my car by the Ranger Station, grabbed my camera and started walking up the road debating which beaker to choose, bucket list or no bucket list – knowing that four miles was too far to hike in the flip flops I had on.  

While I could see the tip of the Bells it suddenly hit me was that I didn’t want to see this magnificent site without my sweet hubby by my side. This was our mutual bucket list item that we had been dreaming of coming back to experience together. Standing on the mountain I called my hubby and we decided to plan an official trip to Aspen together next fall. We will drive up before 8am or maybe even bike up to the Bells. 

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Standing in that moment, I felt so blessed to even see the tip of the Bells. It was like I had reawakened a dream and was excited for the possibilities. While it wasn’t quite attainable the way I previously envisioned, I thanked the universe for the opportunity, took a few more pics (as seen in this letter) and headed back down the mountain. I continued did enjoy a special way home through Aspen and over Independence Pass, a beautiful drive in itself. 

Every day we have decisions to make. The choice can be to go it alone (which can be less noisy) or to include another human (which can make your dream a shared reality). Is everyday lollipops and fairytales? No. That’s why it’s so important to listen to these moments when they happen.

Wishing you lots of joy along your way this week in choosing what feels right for you.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Connect New Levels

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Connect New Levels

Find the solution, not the problem.
— Kristin Savory

Imagine what the world would look like if we eliminated blame, shame and even the guilt that comes along with judgement of ourselves and others. The question is it possible to eliminate this kind of thinking?

This month in the Victory Program we will be talking about the power of Cooperation and I thought it was important to first think about cooperating with ourselves first.

Recently I took a four-day deep dive intensive facilitator training digging into what is called Voice Dialogue and the Psychology of Selves. You know those inner voices we carry in our heads that are usually running the show.

I took the training to better understand myself and to assist my clients who can end up stopping just short of the dream and the goals they want because of too much negative inner dialogue.

One of the cool tools I learned in this training was something called the “Aware Ego Process.” Think of it as a way of keeping the voices in your head under control and finding the good in every fiber of your being and thinking.

What if you wiped the slate clean of the negativity you feel in any given day? Think of it as a negativity eraser. One of the traps you can find yourself in, especially when working solo, is letting the negative part of your inner voices take over to the point of destruction of your beliefs, hopes and dreams.

An advantage of having a partner in life and in business is that you have perspective from another human being to help guide your inner thoughts. That too however can be a slippery slope requiring the right combination of people and egos that allow everyone to be fully heard in a positive way.

The key is to allow the thoughts that are not serving you in any way shape or form to come to the surface and let their angst be heard once and for all. Almost like letting them into the sunlight.

Love yourself first.

I don’t know about you, but I really do love the sound and possibilities that brings. A great solution to this problem is in how you value yourself. When you fully value yourself first you can then connect with others at a whole new level.

Have a great week!


Courage to Be the Difference Podcast

Enjoy today’s podcast where I interview the triple team from Kaiut Yoga Boulder. These three talented individuals from very different career paths came together to form a successful partnership.

As you listen to this imagine yourself Cooperating with others to take all that’s good in you and combining it with all that’s good in them.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Embracing Grace

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Embracing Grace

Grace is free.
— Father Ed

This week’s letter took a bit more heart than usual to write, and as always I hope my words assist you with your journey as it stands now and moving forward.

Do you believe that there is a special enlightenment in your business that comes from being in the state of grace?

Grace is feeling free of judgment and allowing the truest form of our genuine inner self to come to the surface in the form of gratitude.  It allows us to fully honor our time and what we bring into the lives of others.

Grace has been heavily on my mind since I learned of the passing of my Uncle, Father Ed, and traveling to Southern California to say the final goodbye to him.  Having had a priest in the family has been such a privilege and a blessing in so many ways over the years.

Father Ed was there for countless important moments in my family.  Always bringing with him grace, a smile, and the most infectious laughter.  He always made you feel safe and somehow at peace.  His grace was always present even without him saying a word about his spiritual beliefs – you just felt it.

He was also greatly beloved by the people of his parish that he had been the pastor of for over 30 of his 60 years of being an ordained Catholic priest.  He passed away at the age of 89.  Although he owned very few materials things throughout his life, he always appeared so happy and content.

Many examples of his grace kept coming up as we celebrated his life together.  After the service I was standing on the steps of the church with my niece when a man walked up and shared how Father d had transformed and actually saved his life.

This man had been a gang member who had already been to prison twice in his 20’s when Father Ed invited him to find peace within himself.  He shared how he left the gang, met his wife and raised 3 happy children, getting them all through college.

We all have our own special mix of grace that I believe is a unique gift we each bring to the world.  No matter our faith or spiritual beliefs, the power of grace can give us great peace of mind.  The grace that Father Ed brought to my life will always be with me all the days of my life and my hope is that I can further his legacy by sharing my own form of grace as well with others.

I would invite you today to stop and think about how grace best serves you in your life today and who it is that you know that gives you the extra dose of grace at the times you need it most. 


Weekly ToolBelt


BOOK

The Go-Giver Influencer

by Bob Burg and John David Mann

A Little Story About A Most Persuasive Idea.

I have been a big fan of the Go-Giver series since the initial Go-Giver book a decade ago. In cooperation and divine timing with today’s topic of grace, this book showed up just when I needed to read it on my trip to California. Hope that you enjoy it as well.  


VIDEO

See the Light by Claire Ryann

The little girl in this video, Claire Crosby, just makes me smile – sheer grace in this song.  Give it a listen and see if it raises you’re the beat of your heart.  ;)


Upcoming Victory Circles

How to Create Engaging Content (Loveland, CO)

Social Media Essentials: How To Amplify Your ROI (Woodland Park, CO)


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To Your Success and Victories,

- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Fresh Start

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Fresh Start

You don’t have to be great to start but you have to start to be great.
— Zig Ziglar

We are so lucky that every single morning when we open our eyes to a new day we get another chance to have a fresh start.

Life has a bunch of twists and turns. Some twists can bring us to our knees with overwhelm, grief, stress and despair. Others turns along the way are delightful surprises continuously bringing unexpected joy from the simple pleasures and simplicities of life that we all have at our fingertips.

The problem is that our extremely complex brains can get overwhelmed with tasks and then the stress slowly creeps in. Stress over time can have serious consequences.

So how do we maintain joy over time? The key to maintaining joy is how well we navigate the stormy seas within our own minds. How carefully we enter into our days respecting the power of our very own mindset.

I have spent many years refining my own morning routine and lately I have been seeing a growing need from my clients for creating a morning practice that creates positive energy for the day. Every day.

There is a huge need for entrepreneurs to move beyond the challenges and have a mindset full of clarity, creativity, and courage. Every day.

Today I am so excited to the release my latest online program: Morning Momentum. Every day for 21 days you will get a new lesson unlocked that will teach how to start your days in a whole new way.

What could be more important than the attention and respect you give to your very own mind, heart and soul at the very start of the day? The new dawn each day wipes the slate clean and gives us the chance to have a fresh start. 

In this program I will share with you the practice I have developed that gives me great joy and allows me to remove a great deal of stress from my life. Every day.

Over the course of 21 days (the number of days it takes to create a habit) I will give you the tools via a daily audio recording. By building your own personalized practice one day at a time it will allow you to start making your morning a time of personal empowerment. A time to develop a deeper understanding of what YOU want to have happen in the day ahead.

Here are the topics we will be covering:
Day 1 - Own Your Morning (unlock now)
Day 2 - Your Happy Place
Day 3 - Finding the Sunrise
Day 4 - No Alarm Clock
Day 5 - Coffee First Please
Day 6 - Spiritual Bliss
Day 7 - Excuses Be Gone
Day 8 - Journaling
Day 9 - Reading
Day 10 - Intention Cards
Day 11 – Meditation, Breathing, and Letting Go
Day 12 - Music for the Soul
Day 13 - Candles, Incense, and Essential Oils
Day 14 - Creating the Habit
Day 15 - Peace and Quiet
Day 16 - Daily Word
Day 17 - Acts of Gratitude
Day 18 - Being in Nature
Day 19 - Planning Your Day
Day 20 - Stretching Your Body
Day 21 - No turning back

$49 one-time fee for lifetime access

As a thank you for being a subscriber to the Victory Letter I'm going to give you 50% off! Use the coupon code VICTORY at checkout (expires 11/3/17).

Imagine finding the time in your life to give yourself an extra hour each morning starting tomorrow morning! You can step into your own morning groove that refocuses the way you are looking at the world. In the process… you are giving yourself the respect and attention you deserve. 

Question for Reflection
Today is a fresh start. Where are you going to take yourself?


Upcoming Marketing Education Events

November 2 - Ft. Collins, CO
How to Create Engaging Content
Sponsored by Colorado Women’s Leadership Conference
Live Workshop, 7:30am - 6pm
Register Here

November 8 - Woodland Park, CO
How to Create Engaging Content
Sponsored by Woodland Park Chamber of Commerce
Live Workshop, 11am - 1pm
Register Here

November 14 - Online
Drive New Business With Social Media
Sponsored by Eastern Colorado SBDC
Webinar, 12pm to 1pm
Register Here

November 15 - Loveland, CO
Amplify your ROI – Social Media Essentials
Sponsored by Loveland Chamber of Commerce
Live Workshop, 11:30am to 1pm
Register Here


To Your Success and Victories,

- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Deep Joy

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Deep Joy

We are shaped by our thoughts; we become what we think. When the mind is pure, joy follows like a shadow that never leaves.
— Buddha

Last week I shared with you the three characteristics of Clarity, Creativity and Courage that I talked about in my recent keynote, A Leap of Faith.

It seemed to hit a vein with so many of you, my readers, that I thought that this week I would share with you a condensed version of the talk in my Courage to Be the Difference Podcast.

This podcast I share with you today starts at the point of asking yourself just how happy are you today and then moving forward from there. Why? Because taking a leap of faith can actually takes us closer to our deepest joy filled moments.

One of the elements I talk about in using these characteristics is getting past the metaphorical corner, that intersection between here and where we want to go.

Sometimes because we want so much we have a hard time focusing on the exact roadmap we need to get us there.

In this talk I share my challenge this year to get my self in the physical shape to ride 100 miles around Lake Tahoe.  That feat, as those of you who have been with me all year know, I accomplished last June proceeded by 1,000 training miles.

As with anything a key in all we do is the support we have along the way.  I want to give a shout out to long time friend and fellow coach, Don Smith who gave me so much support in preparing for Leap of Faith.  His expertise in the field of coaching people to speak on stage was invaluable to me.

From my vantage point it is all about the joy in the journey – no matter where each of our journeys are taking us.

Have a most awesome, focused and empowering week ahead. 

 

To Your Success and Victories,

- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Leap of Faith

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Leap of Faith

In order to be who you are, you must be willing to let go of who you think you are.
— Michael A. Singer

Without a doubt the twists and turns life takes us on are something that actually can serve us … in one way… or another.

3 months ago my son Travis said to me, “Mom you should do more just purely motivational talks.”  I smiled at the thought and immediately let it go because my primary focus over the last 5 years has been business and marketing.

The very next day I got an email from the Executive Director of a Performing Arts Center that I had done marketing workshops for this past spring asking if I did any… “Motivational speaking.”

A coincidence – I think not.  Of course I knew without a doubt I had to take on the challenge.

The topic was domestic violence for a local women’s shelter benefit in Artesia New Mexico that the Arts Center was hosting.

I pretty quickly came up with the title, Leap of Faith. The last few months on and off I created the message taking some real world experiences from my childhood onto the stage with me.

This required many hours of thinking, creating and heart felt searching on this important topic.  Shockingly 3 out of 5 women will experience some kind of severe domestic violence in their lifetime. It’s more of an epidemic than I ever realized.

I gave the talk, and while I have always loved connecting with people in order to make a difference in their businesses… this gave me the opportunity to make a difference at a much deeper heart level.

The icing on the cake was the people who came up to me in the lobby of the event afterwards and shared how my words had been so impactful to them. My message was about finding joy in your own life no matter your adversities. Finding joy in the journey everyday to in fact help you get past the adversities.

One woman came up to me and shared that she hadn’t found many reasons to smile in five years and starting the very next day she was going to take my suggestions to heart (literally) and change the way she had been dealing with the grief of her husband’s death.

The speech required me to step up to find this message about what it takes to create a Leap of Faith.

1. Clarity
Happiness matters. Asking yourself where you stand on the happiness scale everyday – from 1 to 10. 1 being you can’t get out of bed to 10 loving life. What is stopping you today from having a 10?

2. Creativity
When our creative genius comes to life (yes we each have it) it gives us freedom to live with our truest self.

3. Courage
It’s our greatest challenge to move beyond the stories of our past in order to create our present and future.  What do you need to let go of in order to leap to your next best self?

Here’s to finding your leaps in the week ahead that will bring you closer to the joys of your life.

 

To Your Success and Victories,

- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Heart Opportunity

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Heart Opportunity

You take it on faith, you take it to the heart, the waiting is the hardest part.
— Tom Petty

My wish for you and for each of us as we head into the week ahead is to continue to find ways to work together in harmony. It might take a little more time to achieve what you want, and as our beloved rocker Tom Petty sang so well.

Watching what unfolded with the Las Vegas tragedy confirmed once again that the most important opportunity is to fully embrace our human connections. This includes both personal and business relationships.

Authenticity in all of our relationships is what allows us to be our best self.  Sometimes it seems like we have to make up stuff to make others happy. The best relationships are the ones built on trust and honesty.

With this in mind I would love to share with you my recent podcast episode with Author and Sales Coach, Liz Wendling.  

In this podcast, Ditch the Pitch on LinkedIn, Liz and I talk about how to be authentic on LinkedIn and in any environment. Liz gives some great insights in how to get out of your head and into your heart when it comes to maintaining and creating new business relationships. Here’s to a great week ahead!


To Your Success and Victories,

- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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