Viewing entries in
Accurate Thinking

Sink or Swim

Comment

Sink or Swim

Tell me and I forget.
Teach me and I remember.
Involve me and I learn.
— Benjamin Franklin

Have you ever experienced what happens to your positivity when reaching for a great result and you end up with a not so great result that throws you back both in time and money? The lesson usually learned if we are paying close attention is how to swim in stormy seas as you rethink your course of action.

Who would have thought it could possibly happen again in the same year that my garden would pummeled one more time by a nasty hail storm!  There was absolutely nothing I could do about it other than control how I responded to this unfortunate situation.

Last Sunday as I began the cleanup work yet one more time I couldn’t help but once again think of the similarities of how it feels somedays in business.

So is the life of a Gardener and an Entrepreneur.  Your love and passion for what you do many times is what in fact keeps you moving forward.  Just like my love for the garden allows me to clean up the mess this late in the season.  That and the fact, like in business, I am in too deep at this point and there is just no turning back.

What happens when your passion dies because of too much angst and stress?  Have you ever had that feeling of being trapped with nowhere to turn?

I have felt it a number of times along my entrepreneurial journey and during those times that that I had to decide whether to sink or to swim.

The reality is that you have to shift your attitude pretty darn fast or your business and perhaps even your financial where-with-all could be lost as well.

Last week I presented Think Like an Entrepreneur and laid out what I call the "Victory Map." A road map for keeping your entrepreneurial fire burning bright – week in and week out.  It all comes down to working through what does and doesn’t serve you as you keep on swimming.

There are 7 elements of the Victory Road Map that spell out the word victory (if you haven’t noticed this one of my favorite words) and a great way to start your week.

Value
What are the most important tasks to insure value to customers?

Imagination
What innovations that will be brought to life?

Courage
What bold moves can be made?

Time
Where does your time need to be focused?

Ownership
Where do your CEO duties need to take place?   

Revenue
What are the best sources for bringing in revenue?

You
How you will take the best possible care of yourself in the process?  

Get the in-depth Victory Map (free)

Here is to a carefully planned week ahead to make sure we are swimming at our best and fully involved in the game!


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

Comment

How is your posture?

Comment

How is your posture?

A true business opportunity is the one that an entrepreneur invents to grow him or herself. Not to work in, but to work on.
— Michael Gerber

Lately I have been noticing that I have not been standing up as straight and tall as I used to.  Not sure if it’s a result of gravity pulling, maybe getting a little older, or that my mother is no longer around to remind to stand up straight.  

Pay attention to yourself in this very moment as you decide how is your own posture is feeling. Are you standing tall? What immediate adjustment can you make to your body right now to make it feel better?

Our businesses are a lot like our postures – if you don’t pay close enough attention, one day you will notice that you have been slouching for a while and the business is suffering because of lack of attention in certain key areas.

My office is filled with hundreds of books. None of them touched my life as an entrepreneur and business owner as much as the E-Myth Revisited by Michael Gerber. I read it over 20 years ago after I had been in business for about 10 years.  It was quite an eye opener to everything I was doing wrong.  Suddenly I knew why I was so dang stressed and tired.  My business posture was way out of whack.

Recently I listened to the E-Myth on audiobook and once again the words about working “on” your business instead of always “in” your business made me stop and assess my business today.

Being in business for yourself can get tough, yet doable with the right attitude, proper perspective, and the right balance of working “on” your biz and “in” your biz.


As Gerber shared there is three hats to be worn by any given business owner which include:

Cheri Entrepreneur Bitmoji.png

The Entrepreneur
The one with the idea to start a business in the first place. The one who creates, innovates and keeps the excitement and life of possibility thinking in the business alive and well. 

 
Cheri Technician Bitmoji.png

The Technician
The one who has the skill set that is the core of the business. The one who creates the product or service that is the deliverable to the customer.

 
Cheri Manager Bitmoji.png

The Manager
The planner who makes sure the systems in the business are working properly insuring that items like bills getting paid, cash flow is flowing, marketing and overall key components in the business happen on a consistent basis.

 

There is one more that I have to add...

Cheri CEO Bitmoji.png

The CEO
The hat that must oversee the coming together of the other three so that they are working in complete harmony together. How does the business consistently  operate as a whole? The Chief Executive Office must figure this out.


Over the course of the weeks ahead I thought we would dive into the roles of each of these important hats starting with the Entrepreneur. That happens tomorrow with the How to Think Like An Entrepreneur Webinar.

Here’s to working on it together and standing tall!


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of Business Victories

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: businessvictories.com

Comment

Passion Play

Comment

Passion Play

There is not any one language of beauty - there are so many different languages of beauty no matter where you live.
— Linda Vater

Gardening is one of my passions that helps me to have greater gratitude for life. As a business owner I need and want to find relief from the challenges I face every day. A simple blooming of a flower can erase a stress filled day like nothing else.

It’s my extreme pleasure here on my birthday week to share a wonderful new podcast with one of my favorite gardeners. Linda Vater is someone I have been following on Instagram for some time. I have always been impressed with her knowledge about gardening as well as her beautiful garden pictures and giving personality.

Because of that giving nature she has gained over 35,000 followers to date on Instagram alone. Before we sat down to record the podcast I felt I knew her already because of the details of her garden that she shares every single day on Instagram.

In our inspiring conversation I learned so much more about how she turned gardening into a business and a business into a further love for gardening. Listen to her insights on making the world a beautiful place starting from her own garden based in Oklahoma City, her feedback about social media success, and so much more.

Perhaps the common thread for this interview is the importance of giving back to each other and whatever piece of greenery that you may have been given in your life to tend.

So, on this occasion of my birthday I give to you this wonderful interview that holds so many wise and wonderful lessons to be learned. Here is one: each of us has landscapes that come in many shapes and forms.

Happy Listening.


How to make a profitable hobby with Linda Vater

Courage to Be the Difference Podcast


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

Comment

Middle Ground

Comment

Middle Ground

We are always in the middle of two energies. Gravity is sinking you down, and inspiration is pulling you up.
— Mandy Ingber

Where is your middle ground? That place that allows you to see all sides, to think things through before heading towards higher ground?

My beloved yellow lab, Luna Marie, the majority of the time has no middle ground she is either on or off. She goes from 0 to 100 focusing only on getting the ball and returning it to us as quickly as possible so that she can run and catch it over and over again.

Some people might argue what is wrong with that, she goes after what she wants until she drops.  Well for anyone reading this that has done that in their own life (which I have) – it’s exhausting. This summer we actually got her a pool in the backyard to help her to stop and calm down as she was overheating. We in fact forced her to take some middle ground for her own safety and chill factor.

Everything in the middle does matter and when we can’t acknowledge or see that just trying to constantly get to higher ground – we miss out on a whole lot of the good stuff along the way.

Many of us are classified a “middleclass” citizens. Now one could think that middle is just “average” and who the heck wants to be average? Haven’t we been told all of our lives not to be average to be above average? However, I find the middle can be just as happy and joyful, maybe even happier!

What I have come to discover in the middle is great strength – think of the teeter totter and its greatest balancing point is right in the middle. Life to be sure can be a quite a teeter totter event. And sometimes we have to get into the middle and just chill.

Where is the middle ground for you?

Bottomline: The key is knowing where you are so you can stop to smell the flowers in this moment and be grateful for the time to rest, think things through and carry on. You are then ready and excited to head to higher ground in new and soul filled ways.


Ep. 38 - Middle Ground

Courage to Be the Difference Podcast


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

Comment

Picture Perfect

Comment

Picture Perfect

Focus on capturing a story.
— Andrew Studer

Courage to be the Difference Podcast

Ep. 18 - Picture Perfect with Andrew Studer


 Andrew Studer © All rights reserved

Andrew Studer © All rights reserved

Follow Andrew on Instagram - instagram.com/andrew.studer

Pictures are an important part of our culture today. We are living in an amazing time when we have such access to take digital pictures that can be consumed online within minutes. Taking and sharing pictures can be a very important element in the efforts to get your messages heard especially for your business.

Taking pictures that are a bit edgy and get remembered takes courage… just like so many other things in life that can be a little intimidating at first. When you share any new skill set with others you might not be so great at first but then you get better and better.

I have found that sharing pictures online pushes you to be better because you have an audience watching.

Long gone are the days of taking a picture hoping it came out okay as you waited a week or two to have the film developed. Only then could you determine if you should have taken another shot or if it was really in focus, and then… well it was too late.

What if you started capturing the world around you more often just because you easily can?

Through the magic of Instagram this past week I was able to view some pretty amazing pictures of the beauty of the solar eclipse we got the chance to experience here in North America. With only 90% coverage here in Colorado, we didn’t get to witness the amazing total eclipse in person…

As the pictures started showing up online from those who were in parts of the country where there was a total eclipse it was phenomenal. That is what’s awesome about photography - you can take someone from the other side of the continent and share a visual moment with them.

Andrew Studer

The Instagram picture that stood out from all the rest for me was this one taken by Andrew Studer (www.andrewstuder.com) a very talented photographer based in one of the hot spots to be for the total solar eclipse - Oregon.

I had the further good fortune to connect online with Andrew a few days later and have him share some great insights that have become this weeks Courage to be the Difference podcast.

iTunes | Google Play | Soundcloud

In the podcast Andrew shares how this amazing shot came to life – a very cool story. He also shares some great tips how you can take some great pictures as well.

Most of us carry a mobile phone around with us each day. Andrew shared something I have known to be true, that a mobile phone is a great place to start in photography. It is amazing what our phones can capture.

I encourage you to open your eyes a little wider to see the shots you might have otherwise missed. I also encourage you to appreciate the work that goes into epic shots from photographers around the world. Use their vision along with your own to see things you many have never seen before.

It really is a whole new way to be in the moment and get the perfect shot on life.



To Your Success and Victories,

- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

Comment

Wear the Crown

Comment

Wear the Crown

Behaving like a princess is hard work. It’s not just about looking beautiful or wearing a crown. It’s more about how you are inside.
— Julie Andrews

Wear the crown

One of the gifts from my birthday dinner last week was this beautiful tiara crown that you see in today’s letter. I laughed and thought it was sweet when I first saw this gift from my son sitting at my place at the head of the table.

Then he insisted that I put it on. I found myself in total resistance and feeling a bit arrogant in making myself look like a princess. However, as the evening wore on I warmed up to the thought of it as I caught glimpses of myself in random mirrors throughout the house.

The next day I ended up wearing the tiara all day. From hiking at a nearby lake to going to the grocery store, it felt good to honor myself in a new way while confidently walking around town.  
 

Let it shine

I mentioned the tiara to a client during a coaching session a few days later. Our conversation quickly moved towards the idea of small business marketing. We concluded that marketing your business is a lot like wearing a tiara. 

Sure, at first marketing feels a bit too much in sharing yourself in a new way with others and the resistance is strong to not to put your products and services in the forefront. The fear can revolve around being too self-serving. 

We can absolutely and completely avoid the crown of marketing. When we do no one has the opportunity to experience the gifts we have to offer and our business will ultimately fail. Our marketing makes us step up our game, just like when I was wearing the tiara and I found myself standing taller to be the person my tiara gave me the permission to be.
 

Use your power wisely

So let me ask you this … when it comes to your marketing (or any message you want to share) do you let it shine on the best aspects of what you have to give for the world to see? Or, do you “kind of” let it shine feeling resistance to be loud enough for others to fully hear you?

When we stop to remember the importance of why we started our business and all that we have to share that matters, it further enhances our confidence.

Maybe marketing seems like too much work? We can get so caught up in all the other to do ‘s in our business that we let “hope marketing” (just hoping someone will notice) take over.

It’s time to dust off your crown or maybe get a new one. This will allow the true essence of your business or organization to shine and get that marketing done. Stand up tall and consider it your new thinking cap as you courageously let your voice be heard.

Wear the crown not only for your business but also for all those things that matter most in your life. Stand up and be heard!

Ready to fully embrace this idea? Here's a little exercise for you: 

  1. Get a physical crown and wear it for an entire day. 
  2. Notice how it feels when you first put it on.  
  3. Observe the reactions of others as you wear it.
  4. Listen to your internal dialogue as you wear it.
  5. Notice how you feel when you take it off. 

Here’s to a royal week ahead!

To Your Success and Victories,

- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

Comment

Surf's Up

Comment

Surf's Up

Refine your skills to support your instincts.
— Bonnie Raitt

This morning as I open my eyes I am staring straight into the fact that I turn 60 years old today! What?!

Along with admitting it out loud I have come to realize, as this day got closer that many things were swelling up inside of me as if it were a time of rebirth. Perhaps we should look at each entrance into a new decade that way.

A time to embark into a new knowing of who we are inside cause goodness knows we are changing so much on the outside with each decade’s passing.

Since I don’t fully remember my first decade on the planet so well at 10, I thought it would be a good time to reflect on the other 5 decades that I am grateful to have had the honor to embark on.


At 20: Take risks and grow up

I was scared and not ready to be an “adult.” I felt the pressure of what I knew my twenties would bring as I figured out where I was headed and where I needed to go. Turns out I had a premature marriage early on in that decade that did not work out. It did get me to move to Colorado and I moved in next door to the man who would become my life partner. It is also the decade that I became an entrepreneur.


At 30: New family, new business

With my new marriage and business just a couple of years old I embarked on motherhood. Yes, beyond my furry little puppies. I look at this decade as an exhausting but exciting one with so much happening and so much on my plate. It became quite honestly a blur. A blur, that filled my life with a tremendous amount of joy. 


At 40: Adjust and go with the flow

I became let’s say mature both mentally and physically. I watched and felt my body change as my hormones take over big time. Another decade of blurriness as there was so much going on both professionally and personally. My children became teenagers. I sold my first business and learned the lessons of taking risks – some good, some not so good.


At 50: Learn to let go

It really was a decade that started off with of a lot of goodbyes. I celebrated this new decade with my parents on Catalina Island as we had come to do together on my decade birthdays. Only this would be the last time, as they said their eternal goodbyes a few years later. Losing them, especially my mother changed me at my core. I had never in my life felt such grief - a huge piece of me was gone. Yet I also came to find her spirit alive and well inside of me, that realization helped me to get on with my life.

Also, I watched my babies fly from the nest and found a new deeper love for my husband along the journey. I also found a new deeper love for my business and a deep sense of gratitude to be able to do the work that means so much in helping other entrepreneurs find their light. With all of it I also found a new sense of spirituality that has enlightened me in so many ways. And to top it all off I did my first century ride on my bike.


At 60: ??????

A whole fresh decade is ahead of me starting today! It’s time for me to fly higher than before as I continue to reinvent myself and fully sink my teeth (heart and soul) into all that I want to make sure I do in this lifetime that has been given to me. I want to savor every moment of it. The opportunities ahead are unlimited as I allow my instincts to get stronger along with my skill sets. 


Whatever age you may be, here’s a toast I wrote for us to salute each other.. 

With each decade comes a new form of grace

A time to rediscover, and gather life’s gifts at a new pace

A time to be who you are meant to be

Opening your heart and letting it be free!  

 

I invite you to celebrate with me today not only my birthday but each of the decades that you have had the honor to be on the planet as well. Thank you for being on this journey with me.

Surf’s Up!

To Your Success and Victories,

- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

Comment

Thinking Spot

Comment

Thinking Spot

The most courageous act is still to think for yourself. Out loud.
— Coco Chanel

It really is interesting to think about the space of time between a problem and the solution. What can be surprising is all the goodness that we can find in that space of working out whatever needs to be improved on in our lives.

Many times though we are so anxious and perhaps stress filled in just finding the solution to our problem that we miss the opportunity that the many important lessons to be learned along the way have to offer us.

Last week while on vacation with my dearest childhood friends I found myself on the freeways of Los Angeles. While I have been noticing how much fuller the roadways in Colorado have become here in recent years – nothing just quite compares to those freeways from my youth.
 

Make great results happen

My mom used to drive an hour each way every weekday from our home in the San Fernando Valley to Downtown LA and she loved it. With nine kids at home at the time I guess there was plenty of reason for her to love having the quiet space of the car all to herself – even if it was in the middle of thousands of commuters.

I never felt that way. With only one long commuting job in my life that lasted barely one month, I found I didn’t like the job so much and the commute just made it a deal breaker.  All I could think about then and still today was the claustrophobia of being in the middle of all those people with no way out at times.

Guess that’s why I split for the wilds of Colorado when I did. I needed the space to think and a whole lot more.

The reason I bring this up is because each of us brings with us our own set of criteria for not only how we think best but where our best thinking spot allows us to make great results happen. 
 

Home is where the mind is...

The trade off in LA for me this past week was not only being with my girlfriends it was being at the Pacific Ocean. Every morning during this trip I would have an awesome hour-long meditative walk along the shoreline – just the ocean, my coffee and a few other early birds (both literally and figuratively).

I even gave up a couple of day trips with my friends just so I didn’t have to get on those freeways. It kept me sane and was a reminder of the reason that I was there – to relax, have fun, unwind and do some thinking about my life ahead. I am happy to report all that was accomplished :)
 

Where is your favorite thinking spot?  

The richness of connecting our thinking minds with our surroundings matters. Each of our thinking strategies is as unique as the many other elements of our personality.

Finding a balance for what works for you in the process of your problem solving criteria will give you the ability to easily be decisive and forward thinking. It will allow you to embrace problem-solving time as opposed to running in the other direction. It is really critical to get the most that your individual mind has to offer.

So as you head into your week take notice where the spot(s) are that you think the best and make an extra effort to get there more often.

Happy Thinking!

To Your Success and Victories,

Cheri Ruskus
Business Strategist and
Founder of the Victory Circles

Comment

Create Your Future

Comment

Create Your Future

It is not enough to have a good mind; the main thing is to use it well.
— Rene Descartes

How much time do you currently spend each day in deep and unfiltered thinking? The kind of thinking that allows your brain to fully function past the daily to-do list or things you automatically (almost robotically) do each day?

Artificial intelligence has recently become a trending topic as it continues to enter our lives in so many ways. Is this new technology a positive or negative to our world? I see it as a positive, because it frees us from the robotic jobs that can suck the purpose right out of you.

Robotic human jobs are starting to disappear in record numbers. Jobs such as cashiering or data entry make way for more cost effective computerized systems to be put into place.

This is a delicate topic, but I believe robotic automation opens up the opportunity for each of us to become more innovative in the ways to earn a living. It’s time to utilize our natural human creativity - something that robots will never be able to reach.

With creativity comes fulfillment. No more coming home and watching TV after a brain-numbing day of the same tasks over and over. We are now being forced to start to think like entrepreneurs and spend our time making our world a more creative place. We can come home knowing that we played a key part in creating the future.

Being a successful entrepreneur requires a lot of clear thinking. This month as we dive into the mastermind principle of Accurate Thinking here in the Victory Circles we will be discussing ways to harness deeper and more rewarding thinking.

We can talk about theory all day long, but I want to give you something practical that you can use today to get the greatest results. The best place to start is with something I call morning momentum… 

Morning momentum gives you the time and space to start your day with a morning practice that allows you to fully fuel your mind in a way that a robot or computer can’t. Take the time to allow your thoughts to start the day in a positive and meaningful way. 

Here are a few examples to build your morning momentum. You don’t have to do all of these – just find something that gets those creative juices flowing.


Morning Momentum Examples

• A 10-minute meditation (yes you can do it).

• Watch the sun rise. 

• Enjoy a healthy breakfast for yourself and/or your family.

• Text your gratitude to 5 people.

• Write 1 page in a daily journal.

• Take a brisk walk before going to heading to work.

• Play your favorite song and have a little dance party.


Usually when I first mention this idea to my clients I get resistance. Time is always the issue. No time to stop and think when there is so much to do! 

Do you really have to check your email within 5 minutes of waking up? What if you waited 30 minutes or until after you had breakfast? Or even until 9 or 10? The fires that needs to be put out will always be there and your ability to handle them depends on how well you have built in your morning momentum. 

The thoughts we think determine the life we live. Everything around you in your world started as a creative idea. Your chair, the clothes you wear, or even the computer you read this on were all just a creative thought once upon a time.

I encourage you to find ways to fully utilize the creative strengths that you possess – it could lead to that next great idea that just might change your future.

Happy Thinking!  

To Your Success and Victories,

- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

Comment

Finding Peace of Mind

6 Comments

Finding Peace of Mind

As I began my meditation practice at daybreak on Tuesday morning, this problem was sitting right there with me. I was having trouble with letting go of the angst this problem was causing me.   

I opened my eyes and in front of me was one of the beautiful sunflowers that are throughout my garden. It’s beauty and energy brought a smile to my face as it reminded me of the beautiful yellow finch that has been flying around the garden since my sunflowers have arrived.

6 Comments