Juggling Act

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Juggling Act

The more balls you have up in the air, the more balls you can catch.
— Ryan Serhant

Life does seem like a juggling act at times.

What is something in your life that you have been wanting to do, or know you should be doing but keep telling yourself you don’t have the time? Does time become more of the excuse or there is true adversity that you face?

Recently my daughter, Bailey, asked my husband and I to try focusing our food choices around a plant-based diet to enjoy greater health benefits. At first the thought seemed impossible. No meat, no dairy? What?! What would we eat? Does that mean cheese too? Wouldn’t we be hungry all the time?

Bailey, who is an amazing chef, promised us that she would be there to assist us with our food choices like she does with her clients. Because we’re her parents we get a discount. ;)

The interesting part, the element that really had stopped me initially, was thinking about all that was going on in my life. How could I manage taking on that one more task (another ball up in the air) of learning how to eat so differently?

Just a few weeks into it now I am finding is that it has made eating more interesting – not an automatic reactive process but one that I am now putting more thought and effort into. We have not starved and actually are finding so many more new foods that are really much better for our bodies and taste delicious too.

The time issue I was worried about… when it’s something you really care about you have the time to make it happen. Also, having someone to help you through the process keeps you from having to do it on your own.

How would your life change if you threw another ball up into the air that would improve your life as you made it part of your own daily juggle? Who could help you catch it?

When we stretch and step outside the normal day to day of our lives there is so many treasures that can be found. If not now, when?


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com
Instagram: @victorygirl

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Golden Ticket

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Golden Ticket

Preservation of life, and liberty, and the pursuit of happiness.
— Declaration of Independence

This week in the United States for anyone over 18 years of age we have the golden ticket to vote. A ticket that allows our voices to be heard. Not everyone in the world has this opportunity to make significant change happen.

With so much political noise going on especially around the topic of money, it’s important for each of us to stop and wonder what matters most to us individually and collectively as we cast our ballot.

Money for sure matters but should it be driving everything? Will the person who won the $1.5 billion lottery use that money to gain happiness for themselves and others? Or will it leave them with more stress than before? A negative outcome has been known to happen more often than not in those situations of great “winnings.”

What is that ultimate golden ticket you are actually looking to find? Here’s a few questions to assist you in finding what matters most to you for your golden ticket to matter:

  1. What would truly make you happy right now? Especially something that is in your power to control, what would that be?

  2. What abundance could you fully appreciate today that is already in your life? 

  3. Are your daily business activities just transactional and empty, solely to make money?Or, are they relationship based, allowing you to truly make a difference in another human being’s life?

  4. Do you feel you are living through repeating patterns trying to get somewhere that seems to be taking you nowhere fast?  Or, are you feeling fulfilled in the direction of your life as it stands today? 

This week I hope that in addition to voting, you take the time out to reflect on your answers to these important questions. Because sometimes, the golden ticket was right in your hand all along giving you the best seat in the house.


Podcast

Fear Creates Fuel
Courage to be the Difference Podcast

Has fear been holding you back? Did you know that fear is the #1 reason most people don’t achieve their dreams? Fear of failing can stop you from even getting into the game. In this podcast I share with you some antidotes to take the leap that will help you to feel the energy that will fuel you to move through your fear(s).


Upcoming Events

Instagram for Business
Thursday November 8
11am to 1pm
Nederland, CO, USA

Sponsored by HubNed and Downtown Nederland


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Your Message Matters

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Your Message Matters

Let the Universe be ambitious for you.
— Marianne Williamson

When my children were little I would say quite frequently “sharing is caring” over squabbles in playing with each other’s things. It always fascinated me how many times they would not be interested in their own things until the other one showed interest.

This comes to mind in thinking about how we share the best part of ourselves with others. Whether you are looking to gain a new job position or seeking to grow your business.

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In the many workshops I facilitate around the subject of creating marketing tools, the topic of sharing great content always comes up because it is such a critical element in the world of marketing today.

How we share our message with others is simple and complex all at the same time. Especially when we want to inspire them enough to take some kind of action.

 The reality of course is that no one wants to be sold to.

However, as humans we like to buy things, it’s just the being sold to part that we don’t like. With this in mind, it's no wonder that many who find themselves running a business are conflicted when having to sell to others.

This is where sharing a caring message comes in to play and is the best part about marketing today. By meeting people where they are, as opposed to where we want them to be, we tend to listen and engage a whole lot more.

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Think of your audience as taking a journey from the best part of them to connect with the best part of you. That’s where the really cool things happen. It’s like unwrapping a present to find beautiful things inside as you determine if you are a fit for each other or not.

When I get a new client, while I am happy that I am keeping my financial balls up in the air by doing so, I am way more delighted about the opportunity to create a new relationship.

Business relationships allow for collaboration as we both discover ways to take the clients business authentically to the next level. Sometimes help is only needed for a single session. Sometimes help involves becoming their coach and confidant for multiple years depending on where they want to take the business.

I share some elements of the business coaching I offer through my weekly messages of inspiration to you. What do you share through the messages you give to your audience on a regular basis?

Together, here’s to sharing messages of Victory!

Victory Pumpkin Cheri Ruskus.jpg

To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Fixing Bad Habits

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Fixing Bad Habits

All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, desire.
— Aristotle

Have you ever noticed how sometimes we work twice as hard as we actually need to? This usually happens because we have habits that are difficult to change.

Let’s take the double space for example. When I was 14 I learned how to type in a typewriting class. Every other day at school I learned this new habit on the manual typewriter.

At that point in time at the end of every sentence we were required to have two spaces. I don’t know exactly why but I would get points deducted if I didn’t create this habit. 

I always saw the double space as breathing room and a celebration when ending a sentence with no errors. My thumb got into the habit to hit that space bar twice without even thinking. 

This habit has stayed with me for decades. As technology has improved, into digital computers we are required to have only a single space after every sentence. Even as I write this line I had to stop and hesitate to put in only one space instead of two.

Times have changed, requiring that I change with them. As I write this it’s interesting to think how avoiding change is actually developing a bad habit.

How about you? What’s that one bad habit that you can’t seem to let go of no matter how hard you try? The habit that has you doing double duty to get things done because you tend to do it with an outdated way of thinking. The process of dealing with the habit and even trying to avoid it can drain you of energy. The worst habits drain the energy of those around us.

Think about when things change around you along your way. How do you respond?

A bad habit is something that you put up with until you can’t because it is no longer serving you. You must open your mind to the new possibilities that change will bring. Out with the old, and in with the new!

If you are having trouble opening yourself up to new positive habits, give that desired habit the patience and focus it needs to strengthen. A secret tip to victory is to share your desired habit with others. This will create an element of accountability and you are more likely to do what you have told others you want to do. Schedule a coaching session with me if you need help in this area.

Here’s to growing habits that improves life’s quality.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Mutually Beneficial

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Mutually Beneficial

It’s more important to be interested than interesting.
— Jane Fonda

What comes first, the chicken or the egg?

What comes first, money or time?

What comes first, social media or the website?  How about email marketing?

These are the questions I hear all the time in my work as a Business Coach.  The answer to these questions is always… yes.

I believe there are 3 key elements in having a successful business. When you can fully tie these 3 elements together on a consistent basis (a lot like breathing) they work in unison to become mutually beneficial to you and your business.

Imagine creating amazing products/services that leads to people connecting with your brand and as a result… you build an awesome community!

Sounds great to me, how about you?

Create

This is the juicy part for an entrepreneur. Learn how to tap into the flow of your own creativity as well as the team you create around you (because you can’t do it all on your own). Then learn how to manage that creative flow as you keep it consistently going from here to there everyday. This includes the elements of your products or services, to creating the buzz that attracts people to those products and services.  Always keep your business fresh with creativity as you go. 

Connect

You have to find a way to connect with other humans in order to be successful in business. Yes, it’s mandatory.  Depending on your business model, with who and how you connect will vary. For me how I connect the most through social media is through Instagram (@victorygirl), then email, phone, and speaking engagements. This Victory Letter is also my joy to connect with you on a regular basis.

Community

The tribe you form around your business is your business.  What does your tribe look like and why do you like them? Why do they like you? My tribe consists of entrepreneurs (most with at least two years of business under their belt) who are looking for inspiration, specific systems to use  and marketing tools to increase their overall business results.


Getting Results Activity

  • Get a piece of paper and pen. 

  • Make 3 vertical columns and label them Create, Connect and Community.

  • Under Create, what are the products or services you are creating for the future?  

  • Under Connect, how do you connect (in person, phone, email, social media, etc)?

  • Under Community, describe your tribe.

  • What column do you feel is your strongest?

  • What column do you feel is your weakest?

  • What would be the overall result you would love to see happen in each column?


Morning Date: Chakra Energy Meditation

Courage to Be the Difference Podcast

Ready for a natural energy boost to start your day? Walk through a lovely morning meditation with me as we discover some new things about increasing the energy centers that are located in the seven energy centers (chakras) of our bodies.


Upcoming Workshops

• Good Marketing Vibes

• Instagram for Business 


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Two Beakers of Choice

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Two Beakers of Choice

Never Complain, Never Explain.
— Kate Moss

Life is one big experiment done yearly, monthly, weekly, daily, hourly, and sometimes one minute or even second at a time.  We are each a bit of a mad scientist with two beakers of choice in front of us (and  sometimes more) to choose from in many of our decisions along our way. 

Choice enables a dream to come true, fall flat or stay an idea.   

For example, have you ever wanted a big bucket list item and you know that the universe was just messing with you to keep you engaged in the desire to just want it? Or is it that you are messing with yourself?  

I had the opportunity to visit the beautiful town of Basalt here in Colorado to give a Keynote presentation on, How to Think Like and Entrepreneur a few weeks back. Now that wasn’t the bucket list item though it was a lovely business community filled with awesome people who had great energy!  

Aspen Trees Cheri Ruskus.jpg

During the course of the event someone mentioned that I should head to the Maroon Bells in Aspen which were glorious with the changing aspen trees and only 20 minutes away.  At first suggestion I thought, nope, it’s in the opposite direction and I needed to drive the 3 ½ hours back to my office.

Then out of nowhere my Inner Child, the one I believe is in charge of the bucket list items, reminded me that the “Bells” were a bucket list item I have never completed in the 35+ years I have lived in Colorado.

You see, this was not the first time I have had this choice to see the Bells. One summer many years ago while staying in Aspen with my husband we had decided to ride up from town on our bikes. Only one problem - I was pregnant and my morning sickness got to me big time just after getting out of town (with about 6 miles to go!). We made the only choice we could to head back to the hotel without seeing the Bells.

Fast forward to present day and this was my chance! I looked at my two beakers of choice (to go or not to go) and decided to go for it. After the event I checked out of my hotel and headed towards Aspen on an amazingly beautiful Colorado Fall day. It was a beautiful car ride and I felt like I had made a great choice.

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Quickly I would discover that times have changed and now you cannot ride in a car all the way up to see the Bells between the hours of 8am and 5pm. I kept seeing these signs about taking a bus up the mountain, but my excited mind kept pushing forward as my car kept going up the mountain road. That was until I got to the Ranger Station 4 miles from the Bells and the ranger told me that was as far as I could go. What?!!  Didn’t she realize this was a bucket list item? After trying to explain my dream to her I realized I had a choice to make.

Yes, once again I had those two beakers to choose from.  One that would make me go back down the mountain, get on a bus delaying me by at least an hour each way. The worst part from my vantage point is that I would be heading into my Colorado bucket list item on a bus! Yuck! Not the pristine vision I had in my head.

I parked my car by the Ranger Station, grabbed my camera and started walking up the road debating which beaker to choose, bucket list or no bucket list – knowing that four miles was too far to hike in the flip flops I had on.  

While I could see the tip of the Bells it suddenly hit me was that I didn’t want to see this magnificent site without my sweet hubby by my side. This was our mutual bucket list item that we had been dreaming of coming back to experience together. Standing on the mountain I called my hubby and we decided to plan an official trip to Aspen together next fall. We will drive up before 8am or maybe even bike up to the Bells. 

Maroon Bells Tip Cheri Ruskus.jpg

Standing in that moment, I felt so blessed to even see the tip of the Bells. It was like I had reawakened a dream and was excited for the possibilities. While it wasn’t quite attainable the way I previously envisioned, I thanked the universe for the opportunity, took a few more pics (as seen in this letter) and headed back down the mountain. I continued did enjoy a special way home through Aspen and over Independence Pass, a beautiful drive in itself. 

Every day we have decisions to make. The choice can be to go it alone (which can be less noisy) or to include another human (which can make your dream a shared reality). Is everyday lollipops and fairytales? No. That’s why it’s so important to listen to these moments when they happen.

Wishing you lots of joy along your way this week in choosing what feels right for you.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Connect New Levels

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Connect New Levels

Find the solution, not the problem.
— Kristin Savory

Imagine what the world would look like if we eliminated blame, shame and even the guilt that comes along with judgement of ourselves and others. The question is it possible to eliminate this kind of thinking?

This month in the Victory Program we will be talking about the power of Cooperation and I thought it was important to first think about cooperating with ourselves first.

Recently I took a four-day deep dive intensive facilitator training digging into what is called Voice Dialogue and the Psychology of Selves. You know those inner voices we carry in our heads that are usually running the show.

I took the training to better understand myself and to assist my clients who can end up stopping just short of the dream and the goals they want because of too much negative inner dialogue.

One of the cool tools I learned in this training was something called the “Aware Ego Process.” Think of it as a way of keeping the voices in your head under control and finding the good in every fiber of your being and thinking.

What if you wiped the slate clean of the negativity you feel in any given day? Think of it as a negativity eraser. One of the traps you can find yourself in, especially when working solo, is letting the negative part of your inner voices take over to the point of destruction of your beliefs, hopes and dreams.

An advantage of having a partner in life and in business is that you have perspective from another human being to help guide your inner thoughts. That too however can be a slippery slope requiring the right combination of people and egos that allow everyone to be fully heard in a positive way.

The key is to allow the thoughts that are not serving you in any way shape or form to come to the surface and let their angst be heard once and for all. Almost like letting them into the sunlight.

Love yourself first.

I don’t know about you, but I really do love the sound and possibilities that brings. A great solution to this problem is in how you value yourself. When you fully value yourself first you can then connect with others at a whole new level.

Have a great week!


Courage to Be the Difference Podcast

Enjoy today’s podcast where I interview the triple team from Kaiut Yoga Boulder. These three talented individuals from very different career paths came together to form a successful partnership.

As you listen to this imagine yourself Cooperating with others to take all that’s good in you and combining it with all that’s good in them.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Concentrate on Winning

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Concentrate on Winning

Never bend your head. Always hold it high. Look the world straight in the eye.
— Helen Keller

What do you spend the most time concentrating on each day? What do your thoughts propel you towards?

Think of the best of the best in any sport, creative or business endeavor.  What do they focus on?  They focus on the gain. Not past performance or what could possibly go wrong, they concentrate on the gain of making it across the finish line.

Saturday, the Fall Equinox happened, and the official days of Indian Summer are in full swing here in Colorado. I am reminded on a daily basis of the seasonal change that is happenings all around us as I find myself flip flopping with the regret of saying goodbye to summer as I think  with anticipation to the change and appreciation of the cooler days ahead.

I should fully be spending my days tending towards business for the winter months ahead but still have the opportunity to spend countless hours in my garden to insure I get the most out of the fall harvest.

What do you want to work towards?

Are you living with regret of what was and no longer is?

Or, are you stuck in the fear of moving forward and getting out of your comfort zone?

Perhaps like me you have your thoughts flip flopping.

I had a student in one of my trainings this past week that had returned from a training the week before.  He told me that he was back partly because of something I had said the previous week.  He shared that it had profoundly affected him.  Of course, as someone who spends her days working to empower others he had my complete attention.

What he shared is that in my discussion about social media, I said there comes a point when you just have to jump off the cliff. You just have to go for it.

I loved the impact of these words for him and it reminded me of an entrepreneur I worked for many decades ago who had an entire wall of his office depicting the Grand Canyon.  When I asked him the first time I walked into the office why – he said it was a reminder to himself every single day that he needed to always be stepping off of the cliff.  Fear could not stop him.

What would change in your world if you focused only on the win?  If you found the courage, and yes courage plays a huge role in all of this, to step off that cliff that has been stopping you (think Thelma and Louise). Or as we went on in the class that day to talk about what if you let go of the side of the pool and swam towards the deep end.

The truth is it’s not enough to just start a business you have to be willing to do those free falls every once in a while.  I have to harvest the herbs in my garden even when the weather is beautiful out because I know that times will quickly change and I want those delicious herbs all winter long.

I hope you enjoy today’s podcast and concentrate on the win!


Courage to Be the Difference Podcast

This week’s podcast is with Helen Williams, Founder and Flavor Master of Best One Yet – Vegan Ice Cream.  Helen is a woman who had the courage to step past her comfort zone and fully start a new business, in a new state, doing something she had never done before. We talk in length about the element of fear and what it takes sometimes to just go ahead and do it anyway.

Helen shares her scary moments that have led her to “the magic of making ice cream.”  A perfect way to start wrapping up summer in a most delicious way.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Living Unedited

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Living Unedited

Let the first breath of creativity live unedited. Not knowing where it will become or knowing where it will go.
— Andrew Newman

Stories connect people in one form or another. They focus us on a beginning, a middle and an end. They bring us elements of what other beings are up to, being challenged with on their path, and if all goes well bring us to a happy conclusion.

Stories can make us laugh, cry, and feel every spectrum of emotion.

Every story starts with the breath of an idea. There are many directions a story can go whether we are reading it, writing it, or living it. A story can help us to focus on a particular topic and allow the rest of the world to fall away.

A story can let the chatter of our mind quiet down and hear an important message or antidote.

A story starts with a single idea and evolves quite similar to how our lives evolve.

Recently I had the opportunity to have a wonderful podcast conversation with a story teller I had not met before. Andrew Newman is an Author and Therapist who has created a concept in storytelling with his company Conscious Stories

His idea was to create children’s books based on making story telling a beautiful way to end the day once again. To have parents relish that last 20 minutes of the day with their children as together they read through a beautiful story book. Not to make bedtime something to get through but something to look forward to.

Each of his books starts with a mantra for the parent and child to say together:

I breathe for me

I breathe for you

I breathe for us

I breathe for all that surrounds us.

One of the many words of wisdom that Andrew shared is the important element of how a child that is connected with their own innocence just naturally steps into courage. They live with courage as part of who they are because they don’t know to fear. When our innocence gets taken that is when we lose our courage and forget to be a part of our own story.

The power to concentrate and focus on even a simple story has taken on a whole new challenge in today’s world of electronic devices and so many things vying for our attention.

What is the story you want to tell, share and be a part of every day?

Can you devote the time to create the idea that will take you further towards who, what and where you want to be? 

If you are in business you must have a story to share. Your story is your brand and this message is what is going to connect you with your customers.

If you are having a hard time creating stories start a daily practice of writing 5 minutes. If you feel you need more time then give yourself more time to get the daily story out on the page.

For more info on strengthening your writing practice during your morning routine check out the journaling lesson in my free morning momentum program. 

Here is to living unedited with conscious stories!


Upcoming Live Workshops

Visit our workshop page to see a number of workshops coming up in the weeks ahead.

Can’t attend these workshops?
Schedule a Marketing Clarity Session at a time that works best for you and boost your business results.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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You are the CEO

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You are the CEO

The greater danger for most of us isn’t that our aim is too high and we miss it, but that our aim is too low and we reach it.
— Michelangelo

This week let’s talk about the the CEO (Chief Executive Officer) that must actively oversee and orchestrate everything in a business. 

While an Entrepreneur can be more of a dreamer and innovator there must be the control of the CEO mindset to keep the Entrepreneur thinking more strategically at times.

The CEO must also insure that the Manager is getting the required tasks completed and all systems are continuously set to go.

The role of a CEO may seem daunting and out of reach – practically speaking it is not. Like any other skill set you simply need to look at what is required and dive in. A CEO puts their shoes on one foot at a time just like you and me.

When you get to the office every morning you must take the birds eye view of everything that is required, dedicate yourself to making everything happen through effective communication, and develop methods for implementation.

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The most common road block I see for my clients in becoming an amazing CEO in their business is the fear of making a wrong decision. This fear of indecision can leave us making no decision at all.  As a result, many critical tasks go undone and the business has a much higher potential to fail. No decision is still a decision… you decide not to act.

If you only call yourself the “Owner” of a business, what stops you from giving yourself the full title of  “CEO” and the responsibilities (and rewards) that come along with it?

Several years back I interviewed Debra Benton author of How To Think Like a CEO – 22 Vital Traits to Be the Person on the Top.  This book has sat on my book shelf for over 20 years and is a great source when I feel I need to buff up my CEO muscles.

Here are those vital traits for you to consider today and ask yourself where you stand with each of them. Some may actually surprise you. ;)

  1. Secure in Self 
  2. In Control of Attitude 
  3. Tenacious  
  4. Continuously Improving
  5. Honest and Ethical 
  6. Thinking Before Talking 
  7. Original Ideas  
  8. Publicly Modest 
  9. Aware of Style
  10. Bold/A Little Wild 
  11. Humorous 
  12. A Tad Theatrical 
  13. Detail Oriented 
  14. Good at Job and Willing To Do What It Takes
  15. Fighter for Your People 
  16. Willing to Admit Mistakes
  17. Straightforward
  18. Nice 
  19. Inquisitive 
  20. Competitive 
  21. Flexible 
  22. Good Storyteller

While these are a lot of traits to try to take on all at once, what if you took them on one at a time? For example, the trait that I need to focus on is to be more detail oriented and that is going to get my full attention right now. What about you?

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In this week’s podcast I dive into each of these characteristics to share a little more depth in becoming the best CEO that you can be for your business.  Tap here to listen.

Here’s to an awesome week ahead!   


Upcoming Live Workshops

Visit our workshop page to see a number of workshops coming up in the weeks ahead. They include a social media overview and 2 workshops on Instagram (an overview and full day intensive).

Can’t attend these workshops?
Schedule a Marketing Clarity Session at a time that works best for you and boost your business results.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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