Avoid Giving Up Too Early

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Avoid Giving Up Too Early

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Have you noticed how life doesn’t always go according to plan? No matter how carefully the plan is orchestrated, sometimes the wind doesn’t align with our sails and we have to opt for plan B (or sometimes even plans C-Z).

There has always been the part of writing a business plan that never seemed to connect to the overall success of my businesses along the way. In between the beautifully crafted words, thoughts, and strategies of the business plan is really what matters most.

On paper it all sounds so realistic before the realities of life get in the way. What happens when real world 101 takes over the plan? Our mind started thinking about other business ventures or lost the courage to fully implement the original plan. Maybe the original plan had some fatal flaws that need to be readjusted first.

Planning and having goals is super important to make sure you know where you are headed. The key is being open to other ways to get you there once you are on the road, as the curves and bumps in the road can knock us off course. Sometimes this happens by coincidence and sometimes overlooked circumstances get in the way.

What I see brings most entrepreneurs to their knees (and I have had a few prayer sessions myself) is when things don’t go as hoped, planned, or dreamed. Many business owners just give up or go hide under a blanket waiting for a miracle to change the timing of things.

It’s at the point of hopelessness that we find a way to adapt, fix what didn’t go as planned, and create a new plan of action that will move things forward.

Take these 5 steps to avoid giving up too early

  1. Stop and take a breath to see where you currently stand.

  2. Honestly assess from all angles to see how hopeful or hopeless the situation is.

  3. Decide whether to abandon ship, adjust the sails, or find a new destination.

  4. Surround yourself with others who support your vision.

  5. Never stop believing in yourself and your team when seas get stormy.

As we finish up our conversations this month on honoring time, here’s to keeping the dream alive, dedicating the time to make it happen, and never giving up what matters most!


To Your Success and Victories,
- Cheri

Cheri Ruskus
Chief Encouragement Officer

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com


Looking for a business coach?

Discover the power of…

Join the Victory Program

Gain confidence and clarity in your business

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions first?
Schedule a 15-minute phone conversation

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Make Time for Better Energy

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Make Time for Better Energy

May your day be touched by a bit of Irish luck, brightened by a song in your heart, and warmed by the people you love.
— Irish Saying

Last week we talked about using your time more productively.

This week I thought we would talk about another great way to spend our time: just be!

Take those precious moments in between everything else going on and simply enjoy the present moment.

When I can stop and enjoy the moment, I like to call this “BE time.

I have come to think of BE time as a time for Better Energy. It’s those snippets of time that let us truly feel content as we prepare for other things to come.

This past week I have talked to a number of people in cold winter climates who are experiencing cabin fever with the long-anticipated wait for warmer days ahead. What I have come to discover over the years is to look at ways to embrace the comfort that can be found in the solitude of cabin fever.

I like to find an extra minute, hour, or even whole day to give my mind some extra attention. Setting aside time to just be is an act of self-respect and helps me discover creative solutions to roadblocks.

Here are a few awesome benefits that come from setting aside time to just be:

BE Inspired 

BE Confident

BE You

BE Courageous

BE Happy

BE Creative

BE Effective

BE Valued

BE Grateful

When you stop to actually enjoy life instead of constantly rushing through it, there are endless ways to enjoy all the little delicious elements that life has to offer. Perhaps it’s just time smelling a flower or spending extra time with eyes closed letting the sun warm your face.

During those occasional negative moments of life, such as Jury Duty or having a difficult conversation with a loved one, just be. Try not to react in anger or frustration, just be and notice what these difficult moments are trying to show us in order to grow into the future.

As we head forward in time, let’s harness the beauty of whatever season you are in. Find time to just be and you will create a business and personal life that you love.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Chief Encouragement Officer

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com


Looking for a business coach?

Discover the power of…

Join the Victory Program

Gain confidence and clarity in your business

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions first?
Schedule a 15-minute phone conversation

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More Intention and Less Reaction

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More Intention and Less Reaction

Victory happens the moment you open your eyes and decide to start a new day – your way.
— Cheri Ruskus

Welcome to Daylight Savings Time!

One of the most effective ways we have to manage our life and our business is by giving closer attention to how we spend our time.

My iPhone now gives me a summary every Sunday how I spent my time on my phone over the past week. Quite an eye opener to be sure!

Wouldn't it be great to track everything we do beyond the phone, giving us the ability to accurately know where all our time goes each wee? That would truly be the gift of real daylight savings time.

Looking differently again at my time as I do during this month every year, I have decided to go back to a time saving habit I drifted away from a few years back. That is giving every work day a regular theme and focus.

The idea behind this is that you are grouping your activities and energies around a common theme versus being all over the board running from here to there every single day. More intention, less reaction.

As an entrepreneur for past 30+ years I have had the opportunity to create my time as I see fit. However, with that said and you know this well if you also run your own business, there are days when you feel there is so much to do that your schedule actually controls every breath you take.

With my clients this month I am working through a process based on a worksheet called Time for Income.  The goal is to have them start to look at what is taking their time (like the iPhone) that they could be better spend elsewhere enhancing their business. And once that is accomplished, find quality chunks of time on a given day to put your focus where it gives you the best results.

The 5 ways to protect and leverage your time during the days of the typical M-F, 8am-5pm work week is to give each day the dedication to a task or process that matters most to the success you wish to achieve. I learned this technique many years ago during a coach training by the late Jennifer White, and Jack Dorsey (CEO of Square and Twitter) also follows this method.

Grouping time like this has served me well in the past and I have come to realize that the time has come to get it back into my routine. 

I encourage you to download the worksheet, Time for Income. Give yourself a couple of weeks to see how you are actually spending your time. Look at the reality of what you may be spending too much time doing or not enough. Then, work your time around that element to insure you pay attention to that critical task or tasks that make your business hum along peacefully. 

You may only need an hour or two each day to accomplish the tasks required once you do it on a regular basis allowing you to dig deeper into that element instead of always playing catchup and cleanup.

For myself here is how I have decided to let it shake out for now, allowing it to shift as required as this is a very fluid process. Keep in mind while I have emails, client calls, etc. throughout each day just like you this is where I want to focus my intention on during each specific day of the week.

Monday
Money and Business Management 
Work on the core elements of my business, especially around the financial details.

Tuesday
Coach and Inspire 
One of the two days a week I dedicate fully to coaching and enhancing my coaching tool kits in between client coaching appointments.

Wednesday
Partnership Building and Booking Speaking Engagements
Partnerships come in all shapes and sizes and it’s important to nurture those relationships as well as seeking out future speaking and teaching opportunities. Want to partner with me? Send me an email.

Thursday
Coach and Inspire
Second day of my week dedicated to my clients, because some days you simply need to rinse and repeat to finish up the work that needs to be done.

Friday
Marketing and Growth
 
From creating new content materials (like this letter) to finding ways to educate and inspire myself in order to inspire others, on Fridays I like to stretch my ideas and find new ways to grow.

What would your perfect week of intention look like? Download the Time for Income Chart and begin to take a stronger hold on what you allow to have happen with your time each day. Whether you work for yourself or someone else it’s your mindset and what you do with your precious time that really matters.  Give it a whirl.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Chief Encouragement Officer

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com


Looking for a business coach?

Discover the power of…

Join the Victory Program

Gain confidence and clarity in your business

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions first?
Schedule a 15-minute phone conversation

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Honoring your time: 5 benefits of a great morning routine

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Honoring your time: 5 benefits of a great morning routine

You’ve got to get up every morning
With a smile in your face
And show the world all the love in your heart
Then people gonna treat you better
You’re gonna find, yes you will
That you’re beautiful, as you feel
— Carol King

More and more I continue to hear people say the words … “I don’t have time.”

And if I don’t watch myself very carefully, I can find myself saying those words as well.

Truth of course is that we all have “time” as long as we are breathing. I have come to find it’s how we start the very first waking hour of our day that makes all the difference.

Every single morning, work day or play day, at home or traveling, I take the opportunity to slowly and carefully start my day on my terms. One of my favorite things to do is be up before the sun so I can watch it rise each morning.

Some mornings when I think it can’t get more beautiful with the pinks and reds of the clouds catching the sun rays, it does!

There is something about the beauty and quiet in those early morning hours that feels so peaceful and beautiful. It inspires me and helps to overcome any obstacles waiting in the day ahead. 

This month we are going to be diving into the Mastermind Principle of Honoring Time. I can think of no better way to honor time then to come into each day respecting and honoring the gift of a new day.

Five benefits I have seen from what I have come to call my Morning Momentum time are:

  1. More joy and happiness.

  2. Less feeling of overwhelm.

  3. Gratitude for the simple things in life.

  4. Greater productivity.

  5. A deeper connection within myself. 

If you have tried meditation or any form of creating a better morning routine in the past that hasn’t worked, check out my 21-Day Morning Momentum Challenge. In this course I share in detail all the elements it takes to get the most out of the first hour of your day. Quick little audio sessions each day will help you find your own perfect routine to use for many years to come.

Life will give us many options every morning when we open our eyes. The choice is in selecting the options that serve us best. Here’s to the peace of mind that comes from honoring our precious time!  


To Your Success and Victories,
- Cheri

Cheri Ruskus
Chief Encouragement Officer

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com


Looking for a business coach?

Discover the power of…

Join the Victory Program

Gain confidence and clarity in your business

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions first?
Schedule a 15-minute phone conversation

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5 Ways to Speak Your Truth

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5 Ways to Speak Your Truth

Have you noticed that especially over the last few years it seems to be getting harder and harder for people to speak their truth in a way that creates strong relationships?

Here’s a simple test to see if you have been withholding your truth:

Have you recently held a belief or thought about another person but never told them your feelings directly? These feelings could be good, bad or indifferent. 

As we wrap up the discussions this month on the Mastermind Principle of Self Confidence I have seen a common need of finding confidence through speaking and honoring your truth.

I had a recent conversation with a brilliant coaching colleague, Beth Buelow.

Initially I had reached out to Beth to have a conversation around her innovative work that led to her book, The Introvert Entrepreneur.

I then discovered as we set up a date for the upcoming podcast that she has moved her coaching focus into the area of communications and conflict management.

She made this transition after 10 years of exploring the ins and outs of what it takes to be successful as an introverted entrepreneur, which so many of us are… myself included!

Learning to live with introverts is important. What is also so important is learning how to speak your truth.

Not honoring and speaking your truth may be affecting your self-confidence – along with adding a whole lot of stress to your life – I was excited about the possibilities that lie in the 5 ways that unfolded in our conversation together:

  1. Truth needs trust
    Trusting yourself, your expertise on a given topic along with the should and should not’s that have been expected of you.

  2. Center your truth
    Making your truth a central conviction not needing validation on what you “should” be saying.

  3. Honor your story
    Being vulnerable as you own and share it. Not worrying about other people’s assumptions or opinions.

  4. Come from love, not fear or scarcity
    Being engaged in a healthy versus unhealthy conversation. Being sincere in the process.

  5. Separate truth from ego
    Perhaps the hardest piece in using this tool. Our righteousness can eliminate the willingness to be wrong and admit it as you put yourself in someone else’s shoes.

I highly encourage you to listen to our entire conversation and all the juicy tidbits we unwrapped. Then pass it on. Just imagine how we might all change the world around us if we could talk to each other with these five steps in place. Imagine how this could change not only your personal world but the world you work in as well.

Wishing you a week full of powerful communications ahead.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Chief Encouragement Officer

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com


Join the Victory Program

Gain confidence and clarity in your business.

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions first?
Schedule a 15-minute phone conversation

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It's ok for you to do you

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It's ok for you to do you

Its ok for you to do you chef bai.PNG

If we don’t use our creativity muscles in the brain, we will lose them. The good news is that we can regain this muscle and the more we use creativity throughout our lives the more this super power benefits us! 

The coolest part is that the more you build that muscle and get good at whatever creative muscle you are building, from fly fishing to making bread, it builds your confidence right along with building that muscle.

My daughter, who is known by many as Chef Bai, is quite an amazing creative with food being her favorite thing to create. She has always had a love of cooking, but recently she has taken her creativity even farther to provide her with the confidence to create a very profitable business.

Creativity comes in so many shapes and sizes. It’s not necessarily just drawing a picture, writing the next great novel, or writing a poem to someone you love. 

Creativity appears when you give yourself the time and space to share your unique voice with the world. A great benefit is that if your creative work really resonates, it can make you money due to the ability to connect with others. And that’s when your work really does become your play.

Here is what Bailey shared with me as the 5 things that spark her creativity with the food she creates:

  1. Farmers Market
    Seeing food in its whole form straight from the source allows her to imagine what it might become once she gets her hands on it.

  2. Yoga and Body Movement
    Moving opens her up and she actually thinks alot about food during yoga and the process motivates her to cook more.

  3. Consistency
    The more she cooks the more ideas she gets to create new things she hasn’t tried before.

  4. Inspiration from others
    Blogs, Vlogs and cookbooks from amateurs and professionals.

  5. Music
    Playing music while she cooks always helps in the creativity process.

Just like I shared about learning and confidence last week creativity takes our confidence soaring to whole new levels when we use it on a regular basis. Mixing learning and creativity is really the most excellent part. I feel that way when I write, brainstorm with a client and even when I am in my garden.

As you head into this week I would love to know where you are going to let your inner creative shine. What kind of creativity dates can you have with yourself or with someone who shares the same creative passion as you do?

Tomorrow, February 18th is Bailey’s birthday! Happy Birthday Chef Bai and thank you for inspiring so many with your creative passion when it comes to making health based food. Be sure to leave a comment on her Instagram and tell her I sent you! ;)

Let’s celebrate each of us as well for allowing our creative spirit to shine! After all, that’s what creativity is… letting our inner child come out to play.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Chief Encouragement Officer

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com


Join the Victory Program

Gain confidence and clarity in your business.

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions first?
Schedule a 15-minute phone conversation

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Business Growth Requires Learning

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Business Growth Requires Learning

Confident Learning

Tell me and I forget. Teach me and I remember. Involve me and I learn.
— Benjamin Franklin

Learning builds confidence. There is the great saying that when the student is ready, the teacher will appear. Isn’t that why you are reading this? Somewhere along the way you decided that you wanted to learn how to grow your business and make elements better in your life.

This may surprise you, but I never went to college. For many years this bothered me because I was “supposed” to have a degree, but quite frankly I was so ready to get out of high school and experience the world that I opted not to.

Besides the enormous expenses of school, the thought of taking Calculus still makes my stomach turn. I knew that I would never use much of what would be taught to me and yet there was so much about the world that I actually wanted to learn.

My realization about learning wasn’t until after starting my own business years later when I discovered that some of my entrepreneurial heroes like Steve Jobs and Walt Disney didn’t go to college either! This made me okay with my high school decision years ago. Walt Disney, one of the most successful entrepreneurs of all time, even dropped out of High School!

Now I am not saying that these higher forms of education are not important for some people, it’s just that they were simply not right for me. I have spent my life constantly learning real results from so many wonderful real world teachers that have become my mentors along the way.

These mentors helped to build my confidence by allowing me not to get stagnant and keep adapting to the changes of life. Some mentors paid me to work for them and some I paid as I dove into the brilliance of their work, such as Thomas Leonard, who I mentioned in last week’s letter about confidence and kindness.

As we continue the journey into our mastermind principle of self-confidence, I want to share with you the importance of being a life-long learner. Education doesn’t stop after formal school. Life itself has so much to teach us every single day and each moment is waiting to teach us something if we let go of being a “know-it-all.”

Recently I heard the idea of always having at least 5 learning experiences happening in your life at one time. The more I try to learn new things, the more I discover that learning makes me see so many more possibilities for my business.

Here are 5 topics I am currently learning

  1. French
    I have always wanted to visit Paris. This year I will be following through on this dream and in preparation for my trip every day I dedicate time to an app that helps me learn this language. Bonjour to French!

  2. Public Speaking
    I belong to a group that supports speakers and it’s amazing that even though I have spoken on 100+ stages, I still continue to learn key tips from my peers and every time I get on the stage.

  3. Psychology of Money
    I frequently listen to some great audiobooks that dive into this topic and help me strengthen my relationship with money. I have watched a feeling on “lack” inhibit many business owners, clients, and myself. Money is the transfer of energy and our relationship to money is equal to our energy levels.

  4. Yoga
    I am on day number 34 of a 40-day yoga program at a local studio. This is a challenge where I am being asked to incorporate my mind and spirit into my physical transformation. This practice was a bit challenging at first, but by getting through it I am learning so much about what I am capable of. 

  5. Instagram
    I dedicate time daily to learn more about the popular Instagram social media platform in order to grow my audience and share my message with the world. I decided a year ago to add Instagram for Business into my teaching offerings and it has reinstalled the belief in me that if you want to learn something more deeply, teach it!
     

What are the 5 things you are focusing on learning?

These can be topics you are either developing or want to develop in your life right now. Write this list down and put it somewhere you can see often. Then start diving into those topics! Experience is the best teacher.

Keep yourself accountable by replying in the comments below to let me know what they are – I would love to cheer you on!


To Your Success and Victories,
- Cheri

Cheri Ruskus
Chief Encouragement Officer

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com


Join the Victory Program

Gain confidence and clarity in your business.

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions first?
Schedule a 15-minute phone conversation

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5 Ways to Build Marketing and Sales with Kindness

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5 Ways to Build Marketing and Sales with Kindness

Kind
Confidence

Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates love.
— Lao Tzu

Listen to this Episode

In the live marketing workshops for small business that I teach a good place to start is with an exercise called a Marketing Confidence Checkup. Right away we talk about 3 key elements of marketing: your website, social media and email marketing.

Today as I write this week’s letter to you there is one more element that I think is important to add in the mix – and it may surprise you… That element is kindness!

How confident are you when you have to share your business idea (or any idea) to someone? Do you share easily with enthusiasm and lots of energy or do you shrink back prejudging what they will think?

Kindness leads to confidence on a variety of levels and confidence is the key element in being able to fully share important things that matter most to you, be it your business or other elements in your life.

There are 5 ways to build kindness with marketing and sales, which ultimately leads to your greatest business confidence.

Love 

How much do you love what have to share with the world?

When you can share that love and passion in an authentic way you lose the salesy, canned unauthentic piece and just share the core of what you have to give. Think of the confidence you feel when you think about the people and things you love the most in this world. That should carry through in all you do.

Composure

Meet life where it meets you, and do this calmly without drama or fuss. Be kind to yourself when someone doesn’t buy your products or when things just don’t go your way. No more shutting down and stopping. Replace this with a smile and a step forward, knowing that failure and friction are a necessary a stepping stone to evolve. Have the confidence to remain calm and understanding in stressful situations.

Listening

The power of kindness begins with listening what another person actually needs. The answer to not getting the results from your efforts in sharing your message lies in listening to what the person needs right now. Sometimes we can be so nervous about sharing that we spew our idea all over someone before listening to what their needs are right now. Asking questions is key to building confidence in listening.

Belief

To achieve in anything in life you have to believe in what you are doing. Think of all the things that you truly believe in and those things you try to believe in. The moment belief disappears all kinds of negative stuff can seem to appear. Surround yourself with a well-rounded group of people who help support you. Our inner circles feed our confidence.

Courage 

Fear busting better known as courage is probably one of the greatest forms of inner kindness to yourself you can give. While it might feel terribly uncomfortable at the get go, stop and think of every time you have pushed through a fear you have held close and how much better you feel when you get to the other side. Confidence and pride of your efforts for stepping up to fully play in the game is what builds even more courage for the next time around.

Note: some elements of marketing and sales over the years has taken on a negative connotation of being unkind and self-serving.

This forces many business owners to fear not being kind and pushing the business offerings on others, which can actually get in the way of doing an effective job in sharing the business or organizations value in their goods and services.

When value isn’t shared with customers, this leads to the ultimate business disaster: lack of cash flow.

I can’t tell you how often I hear the words “I don’t want to bug anyone” be a major stumbling block that can actually be the end of the business or idea in the long run.

Look at how your love, composure, listening, belief and courage could change the life of another human being beyond just making money. What if you used the words kind confidence more in your sales and marketing campaigns?


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com


Join the Victory Program

Gain confidence and clarity in your business.

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions first?
Schedule a 15-minute phone conversation

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102 Ways to Create a Thriving Business

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102 Ways to Create a Thriving Business

Coaching Treasures

The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.
— Marcel Proust

Audio Version

Text Version

Last week I had lunch with a colleague, turned client, turned friend.  As we ate some yummy sushi he shared with me that his photography business is celebrating 20 years in 2019.  As he said out loud that the year he started his business was 1999 I thought, “wait a minute… that is the year I started my coaching business!” In that moment I realized that this year I too am am celebrating 20 years of being a business coach. Wow, that went fast!

It also reminded me that it’s been 19 years since we “survived” Y2K - remember when we all thought the world was going to end because the computers wouldn’t know how to change the date to 2000? Now we think the world is going to end because of the rapid rate that artificial intelligence is learning. 20 years can change a lot!

Over the past several days I have dug into the roots of my coaching practice: where I have been, what I have learned, and what has served my clients the best.

As I dug into the archives of my office I began to find many hidden coaching treasures. I had long forgotten a number of programs I had taken and also developed. While some are innately a part of me, the details were sitting on the shelves of my office closet. The experience has been like running into a dear friend I had not seen in some time.


How I Became a Business Coach

I decided to become a coach when I sold my company Business Answers (a telephone answering and executive suites business) after 16 years of ownership. In addition to creating a couple of other business ventures, I decided to follow the work of one of the pioneers of the personal and business coaching world, Thomas Leonard. His book, The Portable Coach, awakened a new fire in me and still sits front and center on my bookshelf.

The ideals in his book hooked me on the potential of myself becoming a coach – something that I wanted to share with other entrepreneurs that I knew could have saved me so much time and money along my entrepreneurial journey. I then took his coaching certification program and started diving in to real world experience.

Powerful Insights Take Time

I have decided to share with you a variety of secret tips that I have found from not only those materials, but also from the many other experts I have had the honor to learn and mentor with over the years. My hope is that you will find this list beneficial in helping you along your journey.

One thing I find for sure with us business folks is that sometimes we run out of ideas on how to enhance our businesses. Fresh ideas are essential to enhancing our business and personal lives. If you need that creative spark, this list will help to get you on the right track! Here’s to cleaning out our closets - which also happens to be #18 on the list!  ;)

Also note that this is the first Victory Letter we are doing in an audio version of, thanks to a request from a reader, Patricia Hope. Thanks Patricia and we hope you and all of our readers enjoy this option!


102 Ways to Create a Thriving Business

by Cheri Ruskus (and friends!)

Quick Method
Select 1 idea from the list below which you can implement today…
The 1 that idea that after reading the list you can’t stop thinking about!

Results Method
Mark an “X” next to your top 25 favorite ideas, then use the “My 25 Ways to Thrive” on the last page of the PDF worksheet version and reorder your top 25 ideas in the order you want to achieve them in.

  1. Ask 5 key clients for referrals - think having more fabulous clients like them.

  2. Lead a workshop for clients, prospects, and public for a very affordable cost.

  3. Join 1 to 2 clubs or organizations that you enjoy and where your ideal clients may also be members. 

  4. Deliver 20% more than your client expects.

  5. Conduct business in an office that inspires you to do your best work.

  6. Offer to help 3 people who are in trouble who cannot afford your fee.

  7. Become a known resource to at least 25 highly qualified and respected people who provide services that your ideal clients need.

  8. Orient at least 75% of your business around your special gift.

  9. Host gatherings with your “competitors.”

  10. Educate your clients about the full extent of the work you do.

  11. Become known as someone people can trust.

  12. Write an article on something new in your profession.

  13. Mentor an apprentice in your profession.

  14. Hire an assistant. Even if it is for only 5 hours a week.

  15. Know and articulate your 3 basic messages.

  16. Tell people at least 10 things you want for them to achieve.

  17. Set your business standards high and honor them.

  18. Clean out your closets.

  19. Send out a monthly newsletter.

  20. Stay connected with clients at a minimum monthly.

  21. Speak to groups at least once per week.

  22. Live in a home you love.

  23. Send birthday and holiday cards.

  24. Write a book that breaks the rules.

  25. Send request emails to positive minded colleagues for coffee, lunch, etc.

  26. Become known for 3 special things, and deliver all you can. 

  27. Invest 10% of your revenue in training, coaching and development.

  28. Dress better.

  29. Be a professional.

  30. Know what you are attached to that isn’t serving you and release it.

  31. Know your vision and be able to share it.

  32. Establish yourself as a center of influence.

  33. Deepen your relationship with 10 centers of influence.

  34. Make your clients and others right even when they aren’t, because they are.

  35. Raise your fees.

  36. Get your personal needs met outside of your business.

  37. Give the right gift for each referral.

  38. Master the skill of converting leads to clients.

  39. Immediately acknowledge a referral.

  40. Don’t just offer your business card as for permission to call.

  41. Focus on having a full business.

  42. Ask, never plead or demand for more business.

  43. Be interested, not just interesting.

  44. Under promise and over deliver.

  45. Do complete work – leave nothing unfinished with a client.

  46. Brand your materials to stun people.

  47. Have something worthwhile to say.

  48. Have referrals call you; don’t chase them.

  49. Sincerely acknowledge others often.

  50. Do more work for your current clients.

  51. Know what services you cannot or will not offer.

  52. Expect a lot from your clients.

  53. Package your services to create an annuity stream

  54. Upgrade your clientele. (see number 35)

  55. Drastically cut personal and business expenses to be 25% more profitable.    

  56. Get more permission than you will ever need from everyone.

  57. Be coachable.

  58. Address the elephant in the room.

  59. Speak benefits not features!

  60. Speak from the You not the I.

  61. Don’t gossip.

  62. Put the relationship ahead of the result.

  63. Establish your value on time. No more useless errands.

  64. Don’t hide behind a brochure (or website or other online marketing tools).

  65. Advance your profession.

  66. Take a vacation each quarter.

  67. Have something to look forward to each evening.

  68. Be straightforward, but don’t spill your guts.

  69. Volunteer wisely – time is important when owning a business.

  70. Know exactly what you can do for others and let them know it!

  71. Invite key people out.

  72. Ask people what they need.

  73. Disqualify prospects.

  74. Take rejection like an angel.

  75. Be fully caught up.

  76. Have time slots open and automate your calendar if your business is service driven. In other words, make it easier for the client to see you and save time.

  77. Automate your client enrollment and follow-up.

  78. Communicate and over inform with great information.

  79. Anticipate and respond to client needs before the client even knows.

  80. Use written agreements in all cases. 

  81. Budget 10% for marketing including advertising, gifts and referral sources. 

  82. Value each client as a key asset: A 10-year revenue stream.

  83. Decide to be attraction based versus promotion based. Givers Get.

  84. Co-design work to be performed let the client contribute to your success.

  85. Think holistic, act specifically.

  86. Align your goals with your values so that you can own them.

  87. Reduce the hidden human costs of delivering your services. 

  88. Automate where needed and use the human touch where needed.

  89. Make a list of your top 10 clients and how they became your clients. 

  90. Design a plan to fill your business quickly.

  91. Introduce yourself in 10 words or less.

  92. Know what would make you irresistible to your ideal clientele.

  93. Serve, don’t sell.

  94. Cut out the distractions.

  95. Plan on having 50% more business than you think you need.

  96. Identify the 20% who can get you the 80%.

  97. Believe in the work you do.

  98. Be responsible for how you are heard, not just what you say.

  99. Dress well, even when you don’t have to.

  100. Smile often, it makes you and those around you feel better.

  101. Feel gratitude every day for what you do already have! 

  102. Create a Morning Momentum practice.

San Diego Sunset Cheri Ruskus.jpg

To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com


Gain confidence and clarity in your business…

Join the Victory Program!

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions before diving into something new? Schedule a 15-minute phone conversation with me to discuss if this is the right fit for your growth in the year ahead.

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Paying Attention

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Paying Attention

A smooth sea never made a skilled sailor.
— Franklin D. Roosevelt

As I sit to write this week’s letter my head is spinning. Just 20 days into this new year and already so much has happened that I didn’t expect. This reminds me once again that life unfolds as it needs to and the only option we have is to be ready to go along for the ride.

That is where our goals for the year really become our compass. They give us an anchor to come back to when the seas of life become choppy. I think we all can agree that when we’re in the middle of the ocean and a storm comes, choppy waters simply cannot be avoided.

Last week I unexpectedly found myself in Southern California to give assistance in a precarious situation. Then the tides guided me away from that situation and I found myself riding a Ferris Wheel (literally) above the ocean with my beautiful daughter, Bailey. Talking with her on the phone just 5 days before, I had shared how much I was missing her. Then bam! There I was sitting next to her, totally unexpected and unplanned. Or was it?

It was an incredible, surreal, and wonderful way to remind myself that if we linger in what makes us sad for too long, we miss out on the many beautiful opportunities that life has waiting for us. I even had the chance to extend my trip and we spent 3 more awesome days together!

How is this new year cruising along for you? Are you finding the waters choppy or smooth? How are you doing with implementing the goals you have created? Are you perhaps still just thinking about going after them

During this extra unexpected time in California, I was scheduled to give the first of 12 monthly online Masterminds for 2019. As the powers that be would have it, we experienced technical difficulties and not being in my own office I had to go with the flow. While several members who signed up were unable to join, I went ahead and kept recording the session which was all about goal setting, avoiding that new year fade, and finding your definite chief aim for the year ahead.

Instead of getting caught up in the stress of yet another unplanned turn of events, I once again had to take a deep breath and pay attention to my goal of providing value for those who need help with their goals.

The recording turned out great and after the session I was able to figure out what happened so that all future online Masterminds will be able to run smoothly. I would love to share with you the link to that video recording along with a PDF download straight from my Victory Circles Immersion Program.

If you are looking to sail towards your goals, give yourself some time to really sit with the questions I ask that will assist you greatly in riding any storms that may come along your way.

Get clear, get happy, and pay attention through the waves that are coming on the journey ahead!


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com


Gain confidence and clarity in your business…

Join the Victory Program!

Need more help with your goals? It’s time to get the confidence and clarity you desire for your business. Hire me as your business coach and in return I’ll provide the strategy, support, and accountability to take your business to the next level in the year ahead. After joining this program you will get instant access to all of my online courses and will be able to schedule your first meeting as soon as next week!

How the program works: we meet twice every month via phone/skype to discuss your pain points along with custom solutions to resolve them. I’ll provide simple homework for you and your team to execute in order to achieve the complex results you desire. This is for committed entrepreneurs only and space is extremely limited. Let’s partner up!

Have a few questions before diving into something new? Schedule a 15-minute phone conversation with me to discuss if this is the right fit for your growth in the year ahead.

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