Fresh Mindset

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Fresh Mindset

Healing takes courage, and we all have courage, even if we have to dig a little to find it.
— Tori Amos

Stop for just a moment and think about how your day started and progressed forward, from the second you realized a new day had dawned until right now.

Did it happen in blur of knee jerk reactions or was it orchestrated from positive routine into the next?

About 4 years ago I took a program based in getting mentally and physically healthy. While I learned a lot about my physical body to be sure the key component I walked away with was the mindfulness piece and the complete desire to make meditation a part of my daily routine.

Here was my problem… sitting still long enough to truly meditate had always evaded my over-thinking mind. This time was different though because I decided to tailor my meditation time around something I have come to call my "morning momentum" time.

Through this practice I have been able to read, journal, enjoy the beauty of the morning and yes, meditate. Simply breathe and feel how good it feels to be alive.

Each morning this time of year I move from bed, to the coffee pot to my yoga mat in my garden. It has changed the caliber of my thinking and the beauty of each day. This is where I get most of my ideas for this weekly Victory Letter you are reading.

Late last year I decided to create a program based on the tools and methods I use in my own practice. Some of you reading this have participated in my Morning Momentum Program and I thank you for your time and investment. Your feedback took a great idea and made it into a self-sustaining learning platform.

Recently as I sat on my yoga mat one morning and thought about how to better serve my message to the world, a voice from within told me to make my Morning Momentum Program free to the public. It's an idea that just feels organic and easy for my audience to grow like the tree I was sitting below!

Whether you are looking to start from scratch or further enhance a certain aspect of your morning routine, my goal is to help you start each day a positive way. 

Today is the day I give you all the tools you need to have a great morning routine. It's free and only requires the amount of time you are willing to invest into your own morning. I always recommend giving yourself the time you deserve - it makes a huge difference in what you do next.

Have a great day ahead!


To Your Successand Victories

Cheri Ruskus

Author, Speaker and Business Strategist
Email Me

Share your thoughts in the comments below

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Celebrate Yourself

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Celebrate Yourself

Denying ourselves growth and change smothers our very spirit and squeezes out the passion of our dreams.
— Jani McCarty

Think of the moments in your life that have given you a cause to celebrate. Sure, there are the holidays we celebrate such as the recent 4th of July here in the USA, our birthdays, etc. There are also grand life milestone events such as weddings, graduations, etc.

Now think about the reasons we give ourselves to celebrate because of shifts and changes we have courageously made within ourselves. Perhaps one of the biggest reasons to have a self-celebration is when we face our fears head on in order to do something we have wanted to accomplish for a very long time.

Last week I was asked a question about my business which was - What would you do if you were 10x braver?

Wow! This simple question actually stopped me in my tracks to stop and evaluate where I am headed and why. While I am in the business of helping my clients find victory in their businesses, I had to ask myself, was I really finding enough reasons to celebrate? Am I reaching and growing in this phase of my own business?

It is really important to pause long enough periodically to ask ourselves that question.

Over the course of the past 30 days I have watched two colleagues have cause to celebrate because of the achievement of writing and publishing a book.

Having written two myself with another one on the drafting table for way over a year now I know how much work, time, and energy such an effort can take! What a celebration when all the work is done, the fears of how it will do out the world are faced and the book is finally launched.

One of these authors is sharing this week from the juicy contents of her new book, Celebrate! An Interactive Journey Through Life’s Invitations.

Join Jani McCarty and I in this brand new podcast episode as we discuss what it takes to be on your best courageous journey. I promise you some insights you have not thought about before.

Here’s to an amazing week ahead finding plenty of reasons to celebrate!


Courage to Be the Difference Podcast

Ep. 35 - Celebrate Yourself


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Unique Connections

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Unique Connections

What we offer each other is our truth and our truth is all of our stuff. How can we accept ourselves more?
— Ram Dass

Somewhere along our journey many of us either got side tracked or stopped all together when it comes to speaking our truth to others. Either by our parents or those in authority from teachers to clergy to bosses. Those who may have had the best of intentions when they responded to us negatively and contrary to what we wanted or were expecting to hear.

The perceived negativity we have encountered over the years can in fact play a pivotal role in our psyche. It can slow us down or even completely stop us from fully trusting the part of our intuition that allows us to execute activities based on communication skills. Activities that bring to life the hopes and dreams we want in our life.

This inability to communicate without fear can in fact hold us back from sharing what we actually want and need from others. Those people who we can help and in turn, can help us along our way.

Butterfly Victorygirl Telluride

Allowing self-negativity like this to go on for too long it can zap us in many areas of our lives.  For example, one area I see the lack of sharing your unique truth come up more often than not is in the fundamental business skill of selling. A skillset that when not utilized can be the downfall of any business.  

Why do you suppose so many avoid selling? Is it lack of worth? Even to the point of letting their business fail? How about missing out on promotions or any kind of increased income? Time and time again I see it come up around the fear of having to hear that dreaded word – No. Or perhaps worse – no response at all.  We can fear not being valued – and let’s face it that can hit us to the core.

The key to moving past the fear is to take the time and the energy to find the right match of people who do want to hear what you have to share from your unique perspective. Not allowing the fear of a perceived rejection to keep you from connecting at all. Every "yes" is built on a mountain of "no's."

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I share this idea more in today’s podcast (linked below) and how we can think differently and use some built-in skill sets to find our source of power in this area. Also, I share in the podcast a recent journey my husband and I went on to the beautiful town of Telluride in southwest Colorado. The mode of transportation once we got there was the free Gondola system which we rode many, many times to get to the mountains hiking trails and down the mountain into town for meals and festivities.

What we found is that we were seated face to face with a number of people from near and far. Being in these little gondola cars high above the earth for up to 20 minutes at a time required us to either ignore the people we were riding with or to begin a conversation. What was remarkable was that the conversations we did have were for the most part rich and inspiring! We began to really enjoy finding out who the surprise connection for the next ride would be.

Each of us needs to communicate with other people our desires, thoughts, and ideas. This is how we share our truth and true self that makes life so much richer in so many ways. Move from the word "no" or even no response at all from another person as not rejection, rather just not a right fit for you and them at this time.


Weekly Challenge

Build at least 1 new Connection based on your mutual truths. 

Pay attention in the week ahead how you move around this concept. Do you find yourself shying away from truthfully asking for what you want? Focus on first accepting your truth - who you are and what you want. Then you can discover how to find more connections who are a good fit for your unique truth.

  • Be authentic to your own needs as you care about theirs as well.
  • Fully listen to what the other person(s) has to say.
  • Once you create a connection enjoy the process of sharing who you are: your ideas, products, or services.
  • Notice what negative “stuff” comes up for you during the process and where it might stem from. 
  • Keep in mind those people who already love what you have to share - what characteristics do you have in common?

Courage to Be the Difference Podcast

Ep. 34 - Unique Connections

 

To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Be You

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Be You

My work is an expression of myself.
— Jena Benson

The belief that each of us has the opportunity to express ourselves through our daily work is actually at the core of my own life work and purpose.

In my work as a Business Coach I get to see some pretty cool transformations come to life in all shapes and forms.  And what I know to be true is when each of us are fully expressing who we are … well, the results at times can just seem magical.

Have you asked yourself lately what does it mean to be you and go after the work that you love? What do you do to get into your best flow so you can truly being you?

Then of course the challenge comes when we add in the equation of making money in the process.  This is when we fully begin to think like an entrepreneur.

One of those people who has strived for the opportunity to fill the shoes of a creative entrepreneur is Jena Benson founder and creative force behind A Way With Clay located near Melbourne, Australia. Recently Jena and I had a lovely conversation that is being shared with you on today’s podcast.

I originally met Jena on Instagram and her beautiful artwork has been a delight to see in my daily feed for about a year now. When I read the following post I knew I had to bring her on the podcast because not only because of her work but the work she does with others in opening their creative flow.

Here is what Jena shared:

“I still feel the need to birth new work with function… Through the hand building process I have gained new insight into my practice and the reasons I feel so passionately about the whole notion of ‘creating with clay’.  It has been truly therapeutic process for me with of the emphasis being on 'finding balance,' accessing body and heart through the clay body in what has become my own transformational process.”

The key element that Jena further shares is to not be afraid of expressing  yourself to be fully focused on the work you love in order to bring the dream to life. It may not happen tomorrow or the next day, however, if you keep working hard (as Jena did) through the ups and downs - anything is possible.

Start by giving yourself permission to be you.  Now express the good things you have to give!


Ep. 32 - Be You

Courage to Be the Difference Podcast

 

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To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Creative Visualization

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Creative Visualization

The clearer and stronger your intention, the more quickly and easily your creative visualization will work.
— Shakti Gawain

Wrapping up the discussion this month about the importance of our imagination I would be remiss not to mention the importance of our imaginations in both good times and the bad times.  You could even say that we need our imagination even more in bad times!

Last week the unthinkable happened and my happy place, my garden, was pulverized (and yes that is the best word I can think of) by a severe hail storm.

I was in the middle of hosting the 2nd live webinar of the Good Marketing Vibes series when the storm hit and hit hard. I couldn’t see all that was happening with the storm outside but could hear the pounding of the hail and the thunder and lightning. I ended up cutting the webinar short and sharing with my participants a look outside to the craziness that was happening.

Initially I couldn’t even begin to foresee the devastation that had happened in 20 short minutes.  When I walked outside after the storm has passed, I saw the ground covered with golf ball sized hail. What I saw literally took my breath away! So many of my beloved flowers and plants throughout the garden were stripped down to shreds just leaving their stalks behind.

My zinnia seedlings – my pride and joy in the fall garden - at just 4 inches tall didn't survive the storm.  A few survived, but were barely hanging on.

Today I am sharing this with you not to have you feel sorry for me as I know others in Colorado had greater financial damage (and even tornados touching the ground) but to orchestrate, as I do in this letter, the importance of using our imagination to rise from unplanned mishaps of life.

Our businesses are no less susceptible to bad things happening than Mother Nature’s wrath at times. What brings us our greatest victories is what we do in those unplanned and unhappy moments to allow our imagination to pull us from the ashes.

This is where the elements of creative visualization come into play to help us move forward. The greatest businesses of all time have all had to rise from their falls.

In this week’s podcast I go into this in more depth and here is a quick guide to getting past what is stopping you by using your imagination to pull you through.

Feel
You have to feel the pain before you can deal with it. You just do because it will in turn give you needed strength.

See
Begin to see in your minds eye what you really want and need to do moving forward with the circumstances you have unfortunately been handed.

Create
Use this vision that you see to move you forward.  Use the lessons learned, the pain felt to take you to where you want to go as you create your plan of action step by step.

Do
Take Action - nothing will take you out of the pain of a mishap faster then doing something about it.

Having the rug ripped out from underneath us is never fun but it is how we will grow in our lives and in our businesses.  We can only cry about what is wrong for so long.  Then we need to get out there and do something about it.  As my sister so sweetly reminded me we have to look for the rainbow after the rain.  

I’m ready for the rainbow… how about you?


Ep. 32 - Creative Visualization

Courage to Be the Difference Podcast

In this week’s podcast I am sharing the importance in getting through the downers in life using our imagination to do so. Creative Visualization is a key component to help us rise from life’s challenges.

 

Good Marketing Vibes - Final Session

Marketing doesn’t have to be manipulative. Marketing (a skill every business must have to stay alive) can be inspirational and positive as you share your product/service with the world. Can’t join the Victory Circle live? Be sure to register to receive the live recordings so you can watch at a time that works best for you. Cost is free, however you must reserve your seat to gain access to this Victory Circle.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Essential Ingredients

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Essential Ingredients

For me… the ‘work week’ is just another friendly reminder that the dream is free, but the hustle is sold separately.
— Chef Bai

What are the key essential ingredients for you to have a perfect week of work?

How then is that culminating with the big dream you have for your business and life?

You know the dream that you first created in your imagination of the who, what and where of your business life.  What you believed would be doing for that basic 40 hours and plus each week when you were “working.”

Dreams are interesting phenomenon’s when they get mixed in with real world situations.  Sometimes they happen just as we imagine and sometimes…well… many other things have been known to happen.  We each have our stories to tell.

This week I invite you to explore your dreams and the essential ingredients required for them.  Many more times than not it’s those key ingredients or stepping stones are what we don’t spend enough time imagining – especially if there are curves in the road.  And for those of us who have been on the road for awhile we know the curves can be plentiful!  ;)

I invite you to listen to a special podcast this week (linked below). A new episode that is near and dear to my heart with my daughter Bailey, or as the thousands of followers on her Instagram refer to her: Chef Bai.

We talk about her challenges along the way to becoming a classically trained Chef, finding the need to add a holistic and natural food flair to it, and getting her dream life in place after a very rocky start. For sure she has struggled as we all do at times – she has come to learn to trust that struggle and reap in the rewards.

Wishing you a fantastic week ahead and here’s to living the dream!


Ep. 31 - Essential Ingredients

Courage to Be the Difference Podcast

Join me for this week’s podcast share as I get the opportunity to share with you the journey of my daughter, Bailey Ruskus. She has become known in the culinary world as Chef Bai and shares her philosophy on taking the time to eat guilt-free comfort food. At the young age of 26 she has indeed learned how to trust her struggle and help thousands of people redefine their relationship with food! Learn more about Chef Bai on her website: chefbai.kitchen

 

Good Marketing Vibes

Marketing doesn’t have to be manipulative. Marketing (a skill every business must have to stay alive) can be inspirational and positive as you share your product/service with the world. Can’t join the Victory Circle live? Be sure to register to receive the live recordings so you can watch at a time that works best for you. Cost is free, however you must reserve your seat to gain access to this Victory Circle.


Cheri Salad Bitmoji.png

To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Truth or Dare

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Truth or Dare

In the flush of love’s light
we dare be brave
And suddenly we see
that love costs all we are
and will ever be.
Yet it is only love
which sets us free.
— Maya Angelou

Do you remember the game Truth or Dare?

The objective of this game that many of us played in our teens is to have the choice to share an uncomfortable truth – no matter the question asked. If we didn't want truth, the alternative path was to be dared to do something that made you super uncomfortable.

The process of the game was scary at first yet incredibly freeing to either have the courage to speak your truth or the courage to do something you might never have thought to do on your own. In other words, to get out of your comfort zone.

The simple basics of this game can really make you stop and think especially as you look at yourself as a creative person. We talked about the importance of truth last week with finding your inner creative.

Our fear of what others may think of us can stop our truth from ever happening. Our inability to dare ourselves from doing something new can also stop us in our tracks. 

One powerful tool I have been thinking about alot lately is the ultimate ability we have to love and honor our own unique being. There are many reasons this is so important including finding the creativity inside of us that allows to make all the difference in our world and the world around us.

Last week’s Wednesday Wisdom live stream on Instagram was about the topic of Love Mastery. I discussed these 3 elements I feel are important to allow self-love to thrive!

1. Love Yourself
Dig deep into your heart and discover what you love most about you. Get past the things you don’t like and just focus on what makes you so special and unique.

2. Do the work you love
The definition of work is mental or physical effort to achieve a purpose or result. Without purpose or result our days can become fruitless and draining. Too many people do work they don’t love – don’t allow yourself to be one of them.

3. Forgive Yourself
We all screw up it’s just part of the human experience.  Once we can forgive ourselves for all the little and big things we have done in a perceived “wrong way” then we can truly begin to love ourselves. Then loving the world around us is so much more doable and opens us up to more truth and daring.  


You've read to the bottom - now it's time to play Truth or Dare!

Select one

Truth: Are you happy with your business today? If you answered no, send me an email :)

Dare: Who is 1 person you can call/text/email today and forgive?

As you head into this week ahead look around yourself and see how your own self-love can fully enrich your experience along with the experience of those around you.

 

 

Good Marketing Vibes

Location: Private Webinar
Tuesday, June 12 @ 12-1pm MT (2pm ET)
60 Minutes via Online Victory Circle
FREE (must register)

Please join us on Week 1 of this new online Victory Circle. Over the course of the next 3 weeks we will discover that marketing doesn’t have to be manipulative. Marketing (that skill set that every business must do to stay alive) can in fact be inspirational as you share your product and services with the world. Can’t make it live? Be sure to register to receive the live recordings so you can watch at a time that works best for you.

 

Wednesday Wisdom: 
The Power of Your Imagination

Wed, June 13 @ 12pm MT (2pm ET)
15 Minutes via Instagram Live
FREE

Come spend a few minutes with me live at the half way mark of the week as I share three tools that can unlock one of your greatest internal gifts – your imagination. Bring your energy and questions.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Taking Air

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Taking Air

Do not let kindness and truth leave you. Tie them around your neck. Write them upon your heart.
— Proverbs 3:3-5

Today’s quote were the words spoken by the school principle at the recent graduation ceremony of my nephew and godson Jack as he graduated from Niwot High School.

These words that started off the commencement were a message that touched my heart. I loved how this principle’s intention was to send these students off into the world thinking about two important basic elements that make the world a better place – Kindness and Truth.

With Jack’s graduation gift we gave him a card that contained little colored tissue papers to make wishes on. The idea was to write your wish on the tissue paper and then over the bonfire allow the wish to take air. Sending the wish upwards towards becoming a reality.

What was cool to discover is that if the paper was wadded up and crinkled it would not fly. It had to remain in the original flat state in order to grab the air it needed to fly. That simple balance of air flow made all the difference.

This got me thinking this past week about the energy we can lose if we get too tight in a ball within ourselves and lack the kindness and truth in our lives – both in what we give and what we receive. The result can make us feel stuck and out of sorts. I came to think of changing this energy as “taking air” and allowing ourselves to fly.

As I pondered on this and worked through the process it takes to get back to the place of energy that comes with kindness and truth four key steps we can take became very clear:


1. Remove Judgment

From the person in traffic who isn’t going the pace you want them to go, to people who love you who expect you to do and be more. In other words, stop and look at both those you are judging and others who may be judging you. Take steps to remove those judgements and refocus on what really matters most in order to be kind.  


2. Return to Love

Find the sources that you can give love fully to and who can love you in return. Love as we know is the single most powerful source that can change the world. In many cases here is where the truth in knowing others’ real intentions versus perceived intentions can allow us to love them more.


3. Rejuvenate Your Energy Source

Losing our internal energy can make us lose hope. Stop and assess any situation that isn’t working for the good of all parties including yourself. Find what works specifically for you to get fully back in the game to speak your truth. From taking a walk (or 10), to getting a Reiki treatment, to having a meaningful conversation with a mentor or coach – whatever it is you need.


4. Find Your Inner Creative

This is also known as your Inner Child. Remember her or him? The one who was curious, happiest at play, and had an imagination that took you so many places without leaving your own backyard.  In today’s podcast I am going to talk more about how to connect with this essential ingredient for catching and taking air.  See more below in the Toolbelt.


As Summer officially gets underway with the coming of June get ready to take air and enjoy the beauty of this season. We have focused on imagination during the month of June over the last 11 years here in the Victory Circles because let’s face it there is a special energy with summer that allows our imagination to come out and play.

My best wishes to my godson Jack as he gets ready to set off for CSU in the fall to find his own successes and victories.  ;) 

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Ep. 30 - Finding Your Inner Creative

Courage to Be the Difference Podcast

Creativity lies innately inside each of us. One of our more awesome human conditions.  In this weeks Courage to be the Difference podcast I share with you some tools that will allow you to take the time and space to let your imagination come to life or get even better.  

 

Good Marketing Vibes

Understand your target market and more through this online summer camp for entrepreneurs. Join this free webinar course in June 2018 that allows you to get to the why, the who, and the where in creating a marketing plan that takes you away from manipulation to inspiration.


To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Passion for Compassion

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Passion for Compassion

My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style.
— Maya Angelou

On a recent bike ride I came across a Pagoda, a landmark in town near where I live. Now I have ridden past this tower many times on my bike yet this time life reached out to offer me a message.

We happened to stop for a quick break near a plaque for the tower that I had never seen before.  I learned that the Pagoda even had the name, The Compassion Tower.

It was built and dedicated to the city by the Kanemoto Family in 1973.  In doing more research later, I found out that this family did so to share their gratitude to the city (along with donating the land for the park it sits in) for their kindness after World War II when many Japanese people were being jailed in concentration camps.

The City of Longmont embraced this family who went on to do many great things for the community in return.  The words on the plaque for this five-leveled tower, intentionally built for the five levels of compassion say so much on this topic:

Compassion is to live the life of love, empathy, understanding and gratitude of all things, and giving selflessly of oneself for the happiness of all beings.

Love (First Level)
If I truly love someone, I must love all humanity. How can I really love someone if I hate others?

Empathy (Second Level)
Your happiness is my happiness, your sadness is my sadness, I feel your pain, I feel your joy.

Understand (Third Level)
Mankind is one, we are all interdependent, how can I alone be happy if my family is sad? How can we Americans be really happy when over half the world goes to bed hungry?

Gratitude of All Things (Fourth Level)
I am here because of my parents, food I eat comes from the land, clothing I wear comes from the animals, shelter I live in comes from the trees, the knowledge I have comes from my parents, teachers and others. Therefore, I am the total sum of others, so I must have gratitude in all things.

Giving Selflessly of Oneself (Fifth Level)
As I give myself to others strangely enough, I find myself and I find real happiness. 

All these things put together become the essence of compassion and this is what the tower of compassion stands for.

As we head towards Memorial Day weekend ahead  that culminates in a day that is dedicated to those who have given their lives in service to our country, I think it’s a wonderful reminder of all that we have the power to be even with one simple word: compassion.

Wishing you passion for compassion in the days ahead!

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Ep. 29 - A Mother's Story

Courage to Be the Difference Podcast

This week’s podcast is a personal story from me to you keeping mind the value of compassion. In the podcast I share about a special experience I had with my mom before she left the planet in 2009.  My mother, as mothers do, taught me so much about gratitude. I want to share what she taught me with you!

Yesterday I rode in the Wheel to Survive Fundraiser with my mom with me every pedal of the way. Thank you for everyone for your generous donations so far for this important cause. If you haven't yet had a chance, there is still time to donate.

 

Social Media Essentials: Amplify Your ROI

For those of you local to Colorado I encourage you to take a drive up into the mountains of Woodland Park on Wednesday for this 2-hour workshop. A great excuse to get out of the office, breathe in the mountain air, and look at ways to grow your business via social media.

RESERVE YOUR SEAT(S)  •  LEARN MORE

 

Good Marketing Vibes

Understand your target market and more through this online summer camp for entrepreneurs. Join this free webinar course in June 2018 that allows you to get to the why, the who, and the where in creating a marketing plan that takes you away from manipulation to inspiration.

RESERVE YOUR SEAT(S)  •  LEARN MORE


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To Your Success and Victories,
- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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Good Marketing Vibes

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Good Marketing Vibes

Most of coaching is just removing the stuff that gets in the way, and reminding them of what they wanted to do in the first place.
— George Henshaw

When it comes to you connecting with your customers (past, present and future) answer these 3 questions in how you create good vibes:

1.  Why is my message important to share?

2.  Who do I want to share that message with?

3.  Where do I want to share that message?

Today we are going to dig into the importance of telling your story and sharing your message. I like to think of it as creating good marketing vibes.

When I say the word marketing what do you experience happening within your mind and body?  Is it good vibes or bad vibes?  Take note of those feelings and how you might switch that up if bad vibes are what comes up first for you.

What if you thought of marketing as inspiring instead of manipulating?  Does that make you feel better?  It sure makes me feel better…both on the giving and receiving of marketing.

Recently I read a blog post that talked about thinking of marketing like brushing your teeth…in other words to do it every day.  Making it a habit or a practice in one form or another. 

I couldn’t agree more because what we do most often is what ends up defining us.  Why many people avoid marketing is two fold; first, they don’t know what they are doing and second, it doesn’t make them feel good because of how others have marketed to them.  You can feel that selling always has to be in the equation and it does not.  In fact, if you look at it in that mindset it could be detrimental.

What if you could inspire people every day?  Would you be more inclined to make marketing a habit because it makes you feel good by making others feel good too?

Marketing today has changed so much for the better for all of us.  Unfortunately not everyone got the memo.  Good marketing today is not about beating your prospective customer over the head and manipulating them “buy your stuff” it’s about engaging them in talking to you in one form of communication or another.

When I started this letter I wanted to reach out to people with an inspiring message every Monday morning based on how to get through the peaks and valleys of owning a business.  Some weeks have been about celebrating the highs and some just finding the deep-rooted message in getting through the lows.

The reason I have continued this letter year after year every Monday morning is because it became a habit to inspire others to get through their peaks and valleys as I also get through mine.  Coming together through good vibes.

My marketing message has primary free information sharing my knowledge and experiences gathered along the way.  As a result my business has grown because it has allowed me to stay connected to so many great people - yourself included.  When the time is right to hire a Business Coach the goal is that I have built the trust required for you to take the next step.  I believe in complete transparency built on good vibes.

Wishing you a great week ahead and remember we are in the two week countdown for the Ovarian Cancer Fund Raiser for the Be the Difference Foundation.

 

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Ep. 28 - Slow and Steady with Sue Van Raes
Courage to Be the Difference Podcast

"Sue and I sat down at her kitchen table for a conversation about the balance of running a business, parenting, and taking on the role of a leader. I have had the honor of working with Sue as a client over the past few years and loved this opportunity to have her share her challenges and successes with you. Sue has created a thriving business in Boulder Nutrition over the past 16 years while raising her two sons as a single mom. No small feat to be sure." - Cheri

Learn more about Sue Van Raes and Boulder Nutrition: www.bouldernutrition.com

If you enjoyed this episode please rate and review on Apple Podcasts: www.victorycircles.com/itunes
 

Start with Why
by Simon Sinek

The opening words of this classic must read book says so much, “There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us. Whether individuals or organizations we follow those who lead not because we have to but because we want to. We follow those who lead not for them but for ourselves.” This is a book for those who want to inspire others.

And remember if you have never ordered an audio book from Amazon before… your first one is free. ;)  


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Last but not least I want to say Happy Birthday to the guy who has made my world go round for 30+ years now.  That’s you Ed Ruskus.  I Love you. If you are reading to the bottom of this letter as I know you normally do here’s to your having another great year on the planet. Lucky me to be along for the ride…

To Your Success and Victories,

- Cheri

Cheri Ruskus
Business Strategist and Founder of the Victory Circles

Email: cheri@businessvictories.com 
Phone: 303-652-1718
Web: victorycircles.com

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