Meet Cheri Ruskus

“The important thing is not to stop questioning. Curiosity has its own reason for existing.”  – Albert Einstein

Inspired by her own ongoing curiosity, Cheri Ruskus discovered and created the many aspects of Business Victories through trial, error and yes, ultimately…Victory!

In her late 20s, after working her way from Southern California, where she grew up, to Colorado, Cheri knew in her gut that her calling in life was to be an Entrepreneur.

A strong independent streak carried her along her way. Inspired through her fear of the unknown and propelled by the lack of a paycheck…the anticipation of what she could create compelled her to start her first business.

The business was a telephone answering service that she purchased, developed and created a full range of business services for over the course of the next 16 years. Business Answers helped Cheri to not only fully discover the entrepreneur in herself but she became intrigued with her wide variety of clients and the businesses that they had created.

In 1998 after selling the answering service division of her company she discovered the new and emerging world of coaching. Again her curiosity compelled her to uncover what coaching was all about and she got her formal coaching education from CoachU while operating a print and web design company, The Business Shop.

Cheri discovered that for her the best blend in coaching was to take on a few clients here and there while continuing to operate her own business ventures. This has allowed for her to have fresh perspective on the current business trends and needs in the marketplace while keeping her creative juices flowing in operating a variety of businesses.

In March of 2006 after feeling extremely burnt out on the meet and greet networking groups that had become the norm for “business building,” Cheri created and held her first Master Mind group which she named the Victory Circles. Inspired by the teachings of Napoleon Hill, Cheri took the ideas of his work and built a curriculum around it and is now training other Coaches to facilitate their own Circles.

Add to all this, her passion for the art of writing. There is something about bringing words together that allows her to best express herself. She has been able to share this with her clients and work with them to create words of their own. In 2003, the publication of her first book – The Victory Letters, Inspiration for the Human Race – was a dream come true. Her second book Victory One Moment at a Time will be launched in May of 2011.

Through all her endeavors she has been blessed with her husband of 25 years, Ed and her two children Travis and Bailey ages 21 and 19 who both have recently left home to cultivate culinary careers in San Francisco. So now Cheri and Ed are dreaming of travel and life as empty-nesters with the home fires kept warm by their yellow lab Isabella aka Izzy.